Growth-Driven Brand Strategy Blueprint

Victor Abayomi

Starting at

1,000

About this service

Summary

I offer a custom Brand Strategy Blueprint that defines your brand's mission, positioning, voice, and messaging — giving you clarity and direction before design begins. What makes this service unique is my personalized, research-driven process that goes beyond templates to craft a strategic foundation tailored specifically to your audience and goals. This ensures your brand connects deeply and communicates consistently across every touchpoint.

Process

Process Overview:

1. Discovery Phase (1–2 days)

Intake form + Strategy Call (30–60 mins)

2. Research Phase (3–5 days)

Market, competitor, and audience research

3. Definition Phase (3–5 days)

Brand core, positioning, UVP

4. Messaging Phase (2–3 days)

Voice, tone, and messaging pillars

5. Delivery Phase (1–2 days)

Final PDF Blueprint with optional 30-minute walkthrough

Total Duration: 2–3 weeks

FAQs

Is this service suitable for startups?
Yes — it’s especially helpful for startups and founders launching a new brand who want to build on solid strategic ground.
Do I get a logo or brand design with this?
No. This is strategy-only. Design services are available in my other packages, and this blueprint prepares you (or your designer) for successful brand execution.
How do you ensure this strategy is unique to my brand?
Every blueprint is built from original research, live interviews, and a personalized intake form. No templates. No fluff.
Can I book this even if I already have a logo?
Absolutely. Many clients come to refine or realign their brand messaging even after having design work done.

What's included

Brand Audit & Market Research
Review of existing brand assets (if any) Competitor and industry analysis Audience persona profiles
Brand Core Definition
Mission, Vision, and Core Values Purpose and Brand Story Unique Value Proposition (UVP)
Brand Positioning Strategy
Target Audience Segmentation Competitive Differentiation Brand Positioning Statement
Brand Messaging Framework
Elevator Pitch Tagline & Slogan Suggestions Core Messaging Pillars
Visual Direction Moodboard
Inspirational visuals that align with strategy Color, photography, typography, logo, pattern/illustration, tone. (Note: Not the final visual design — just direction.)
Strategy PDF Blueprint (Formatted Guide)
Professionally designed strategic document (10–20 pages)

Example projects

Bellissimo Automobile | Automotive Branding

EcoGlow | Skincare branding

Recommendations

(5.0)

Ololade Akinbote • Raybeck & Beckdom Construction Nig. Ltd

Client • Apr 10, 2025

Recommended

Working with Victor was a great experience. He’s a highly skilled brand designer who truly understands how to translate a business mission and vision into a strong, professional brand identity. He was creative, timely, and easy to communicate with. I highly recommend him for any branding project.

Omonike Yomi Enitan

Client • Mar 7, 2025

Recommended

Victor is a talented brand designer with a keen eye for detail and creativity. He transformed my brand’s identity with a unique and professional design. Highly recommended!