Done-For-You Instagram First Social Media Strategy

Pro

Ana Benzán

Contact for pricing

About this service

Summary

I’m offering a personalized Instagram strategy that includes everything you need to grow and engage your community with ease—customized profile optimization, content planning, audience targeting, and more. What sets me apart is my approach to combining authentic, strategic content with practical repurposing plans for TikTok, YouTube Shorts, Pinterest, or LinkedIn, ensuring your brand thrives across multiple platforms with minimal effort. This holistic, hands-on strategy not only saves you time but positions your brand to stand out and grow consistently.

Process

Here’s how the process works for creating your personalized Instagram strategy:

Pre-Strategy Questionnaire

Before our discovery call, you’ll fill out a detailed questionnaire that covers key aspects of your business, Instagram goals, challenges, and target audience. This will help me better understand your vision and make the most of our time during the consultation.

Discovery Call/Consultation

We’ll schedule a brief call where I’ll dive deeper into your responses from the questionnaire, clarifying any specifics and discussing your goals in more detail. This step ensures I have a comprehensive understanding of your needs.

Brand and Audience Audit

I’ll assess your current Instagram profile and analyze your existing content to identify areas for improvement. I’ll also dive into your target audience to ensure the strategy is laser-focused on attracting and engaging the right people.

Custom Strategy Creation

Based on our conversation and audit, I’ll create a detailed, personalized Instagram strategy tailored to your brand. This will include recommendations for bio optimization, content pillars, posting schedule, engagement tactics, and growth strategies.

Delivery & Review

You’ll receive the full strategy, and we’ll schedule a follow-up call to walk through it. I’ll address any questions or adjustments you might need to ensure the strategy aligns with your vision.

I’m excited to collaborate with you and bring your Instagram vision to life! This process is designed to not only give you a strategy that works but also feel like you have a roadmap for growth and success. Let’s make Instagram work for you in a way that feels authentic, effortless, and aligned with your goals.

FAQs

What’s included in the strategy package?
tailored to your unique goals. This includes audience insights, content recommendations, a posting schedule, platform-specific repurposing plan, and action steps for growing engagement and conversions.
How do I know if this strategy is right for me?
If you’re looking to grow your community, increase engagement, and turn Instagram into a business tool—without feeling overwhelmed—then this strategy is a great fit for you. It’s designed for entrepreneurs, coaches, and creators who want a streamlined, impactful approach to Instagram.
How long does it take to complete the strategy?
The strategy is typically delivered within 7-10 business days after our initial call and completed questionnaire. This ensures I have all the necessary info to create a plan that aligns with your brand and goals.
Can you help me implement the strategy after it’s created?
The strategy focuses on providing you with a roadmap, but I offer ongoing coaching and support if you need help with implementation. Just ask about my additional services if you'd like more hands-on guidance.
Can I make changes to the strategy after it's delivered?
I offer a review period where we can adjust the strategy if something feels off or needs fine-tuning. It’s important to me that it feels aligned with your business, so I’m happy to make revisions as needed.

What's included

1. Optimized Instagram Profile Setup
- Custom bio recommendations with a clear CTA to align with your brand goals. - Profile image and highlight cover suggestions that fit your aesthetic and message.
2. Target Audience Breakdown
- Detailed insights into your ideal followers, including demographic and psychographic traits. - Recommendations on how to attract and engage this audience effectively.
3. Competitor and Industry Analysis
- A review of competitors in your niche to identify trends, strengths, and opportunities. - Strategic advice on how to differentiate your brand in a crowded space.
4. Brand Positioning & Messaging
- A clear, actionable positioning strategy that highlights your unique value. - Messaging frameworks that resonate with your target audience and strengthen your brand identity.
5. Content Pillars & Themes
- Defined content categories to ensure consistency and relevance. - Content examples that align with your business goals, from educational posts to community-building content.
6. Posting Schedule & Content Calendar
- A suggested posting frequency (3-5 times a week) based on your capacity and engagement goals. - A monthly content calendar with post ideas to maintain a steady, strategic flow of content.
7. Engagement and Growth Strategy
- Effective tactics to boost engagement, including hashtag strategy, storytelling, and audience interaction. - Techniques for attracting new followers and building long-term relationships with your community.
8. Hashtag & SEO Optimization
- A curated list of niche-specific hashtags to increase discoverability and engagement. - SEO strategies for Instagram to ensure your content ranks higher in searches and reaches a larger audience.
9. Analytics Review and Actionable Insights
- A review of your Instagram Insights to assess what's working and where improvements can be made. - Actionable tips based on performance data to optimize future content.
10. 3-Month Action Plan
- A step-by-step action plan outlining key objectives, content focus, and engagement tactics for the next 3 months. - Monthly goals with strategies to track progress and adjust accordingly.
11. Content Repurposing Plan
- A tailored plan to repurpose Instagram content across two additional platforms (TikTok, YouTube Shorts, Pinterest, or LinkedIn) for wider reach and engagement. - Platform-specific content suggestions for each selected platform, ensuring optimized performance and consistency. - Guidance on adapting your content to each platform's strengths (short-form videos, infographics, etc.) while staying true to your brand voice.

Example projects

Driving 200K+ Followers for Zani's Off-Grid Living Brand

From 20k to over 200k Instagram followers on Instagram

Doubling Tapp’s Instagram with a sustainable content strategy

Recommendations

(5.0)

Andi Patel • Surya Ensemble

Client • Mar 13, 2025

Recommended

I've had the pleasure of working with Ana Benzán for several months, and I can confidently say she is exceptional at what she does. Ana is not only highly skilled in social media management but also incredibly knowledgeable about the latest trends and strategies. Her attention to detail and ability to meet deliverables consistently have been invaluable to our team. Ana's communication is phenomenal—she is always clear, prompt, and professional. We hold weekly meetings, and she has never been la

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist