Social Media Management for Founder-Led Brands

Pro

Ana Benzán

Starting at

2,000

/mo

About this service

Summary

I offer full-service social media management for founder-led brands ready to grow their online presence without the overwhelm. My approach goes beyond just posting—I create custom content systems, manage UGC collaborations, and optimize every piece of content for maximum engagement and discoverability. With a focus on strategy, efficiency, and authenticity, I help brands scale their impact while freeing up their time to focus on what they love.

Process

My Social Media Management Process

I believe that social media should work for you—not the other way around. My process is designed to create a seamless, strategic, and results-driven experience, ensuring your brand’s online presence grows effortlessly while you focus on what you do best.

1. Discovery & Strategy Call

We start with a conversation to understand your brand, goals, and vision. This is where I learn about your audience, offers, and unique voice so we can craft a strategy that aligns with your business.

2. Strategizing

After you complete onboarding and schedule your strategy call, we'll create and refine your social media strategy deck, ensuring we have a clear direction before moving forward.

3. Planning & Content Calendar

You'll receive a detailed content calendar along with prompts and guidelines for creating your images and videos. This ensures your content feels authentic to your brand while following a strategic structure.

4. Feedback & Content Optimization

Once you submit your content, my team will take over the editing process—polishing your videos, refining captions, and making necessary adjustments. You'll have the opportunity to review and approve before anything goes live.

5. Posting & Engagement

With your approval, we begin scheduling and publishing content, handling story reposts, and managing inbound engagement to keep your audience connected and engaged.

6. Performance Tracking & Optimization

We don’t just post and hope for the best. I track key performance metrics, update your analytics report, and adjust strategies based on insights to keep your brand growing and evolving.

7. Ongoing Collaboration & Strategy Adjustments

As your brand grows, so does your strategy. Regular check-ins ensure we stay aligned with your goals while making necessary tweaks to maximize results.

This process ensures that you maintain creative control while my team and I handle the execution, optimization, and growth.

FAQs

1. How soon will I see results?
Social media growth is a long-term strategy, not an overnight fix. My approach is designed for sustainable success, meaning you’ll see steady growth, deeper audience engagement, and long-term brand impact. If you’re looking for quick hacks or instant virality, I’m probably not the right fit.
2. Will I have control over my content?
Absolutely! You’ll create the content using the prompts and guidelines I provide, ensuring it aligns with your brand and feels authentic. My team will handle the editing, captions, and strategy, but you’ll always have final approval before anything goes live.
3. How involved do I need to be?
I aim to take as much off your plate as possible. Once we finalize your strategy and you provide the content, my team manages the rest—including editing, scheduling, engagement, and performance tracking. This is ideal for founders who want expert execution without micromanaging.
4. Do you guarantee a certain number of followers or engagement?
No. Social media isn’t about vanity metrics—it’s about building a community that supports your business. While my strategies have led to significant audience growth and engagement for past clients, I focus on sustainable impact rather than empty numbers.
5. I like to be very hands-on. Will this work for me?
If you prefer to be involved in every post, caption, and engagement response, getting a personalized content strategy for you to implement would be a better fit for your needs.
6. What makes your social media management different?
I don’t believe in one-size-fits-all strategies. I specialize in working with founder-led brands that value authenticity and long-term brand-building over trendy gimmicks. My approach ensures you have a structured system that supports your business without requiring you to be glued to your phone.
7. How do you track success?
I provide regular analytics reports that track engagement, growth, and content performance. More importantly, I focus on metrics that actually matter—like audience connection, lead generation, and business impact.
8. Can I just hire you for one month to test it out?
I require a minimum 3-month commitment because real growth takes time. This ensures we have enough runway to implement, test, and optimize strategies for meaningful results. If you're looking for a short-term fix, this might not be the right service for you.

What's included

1. Custom Content Strategy & Planning
Every brand needs a tailored approach. I create a data-driven content strategy aligned with your goals, audience, and brand voice to ensure maximum impact.
2. Content Calendar & Scheduling
A structured, organized posting plan that ensures consistency across Instagram, TikTok, and Facebook, with posts scheduled at optimal times for engagement.
3. Content Creation & Curation
From engaging captions to strategic visuals, I help develop content that resonates with your audience. Whether through UGC collaboration or curated posts, every piece serves a purpose.
4. UGC Creator Outreach & Management*
I can help you with sourcing and coordinating with content creators, ensuring briefs are clear, content aligns with your brand, and deliverables meet quality standards. This is an add-on service.
5. Engagement & Community Growth
Beyond posting, I foster an engaged community by responding to comments, engaging with potential followers, and creating conversations that build brand loyalty.
6. Brand Identity & Messaging Refinement
I ensure every post reflects a cohesive, professional brand identity that strengthens recognition and credibility across all platforms.
7. Instagram & Social Media SEO Optimization
I implement keyword-rich captions, strategic hashtags, and profile optimization techniques to increase discoverability and reach.
8. Analytics & Performance Reporting
Monthly deep dives into content performance, engagement rates, and audience growth to refine the strategy and maximize results.
9. Custom Notion Dashboard for Content Management
I build a fully integrated content system where you can track content creation, store assets, view analytics, and streamline workflow—all in one place.
10. Monetization Strategy & Digital Product Support
For brands looking to monetize, I advise on collaborations, digital product launches, and strategic ways to generate income from your audience.

Example projects

Social Media Management & Custom Content System

Social Media Management & Content Strategy for Startup

Recommendations

(5.0)

Andi Patel • Surya Ensemble

Client • Mar 13, 2025

Recommended

I've had the pleasure of working with Ana Benzán for several months, and I can confidently say she is exceptional at what she does. Ana is not only highly skilled in social media management but also incredibly knowledgeable about the latest trends and strategies. Her attention to detail and ability to meet deliverables consistently have been invaluable to our team. Ana's communication is phenomenal—she is always clear, prompt, and professional. We hold weekly meetings, and she has never been la

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist