Doubling Tapp’s Instagram with a sustainable content strategy
Ana Benzán
Case Study: Elevating Stand Wellness's Online Presence and Brand Authority
Objective
To coach Stand Wellness on creating a content strategy that positioned her as an expert in gut health, peri-menopause, and adrenal health while driving engagement and digital product sales.
Approach
Brand Positioning: Helped refine her niche and messaging to clearly establish her authority in wellness.
Content Strategy: Provided a structured plan with content pillars, storytelling techniques, and a sustainable posting schedule to ensure consistency without burnout.
Audience Engagement: Advised on ways to connect with her audience through educational posts, Q&As, and interactive content to build trust and community.
Monetization Roadmap: Shared strategies for turning her expertise into income through digital products, courses, and service-based offerings.
Results
By applying the strategies from our coaching sessions, Stand Wellness successfully doubled her following, strengthened her brand presence, and increased digital product sales all while maintaining a sustainable and impactful content strategy.
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Posted Feb 19, 2025
Coached Tapp on content strategy, branding, and monetization, helping her double her following, strengthen her authority, and grow digital product sales.
