What's included

• Logo Suite (4 Logo variations)

  Includes 4 professionally designed variations: primary, secondary, submark, and brandmark — flexible for every application.

• Custom Color Palette

  Tailored brand colors that ensure consistency and evoke the right emotional tone across your brand.

• Typography System

  Selected fonts and usage guidelines that help establish your brand's tone of voice in visuals and messaging.

• Creative Direction / Moodboard

  A visual guide that defines the brand tone, style, and inspiration before design begins - aligned with your goals and audience.

• Brand Pattern or Supporting Graphics

  Optional elements like icons, patterns, or brand textures that add depth and flexibility to your visual system.

• Brand Guideline Sheet

  A practical PDF that outlines how to use your logo, fonts, and colors to keep everything looking consistent.

• Brand Values, Voice & Positioning Guide

  A lightweight strategy section defining your mission, tone, and key brand messaging pillars.

• Website Favicon

  A mini brand icon for use on web browsers - small but mighty!

• 2 Custom Canva Templates

  Choose from social posts, story slides, or another digital asset - designed to match your new brand.

• Mockups

  Branded mockup visuals so you can see your brand in context (e.g. packaging, website, stationery).

• Final File Delivery

  All brand files exported and organised for web, print, and packaging use: JPEG, PNG, SVG, and PDF formats.

• 2 Rounds of Revisions

  We’ll collaborate to refine the brand until it feels just right.