Elite+ Brand Design - Includes in-depth VI & Social Brand Books

pro

Kevin Goodson

(0)

Starting at

8,000

About this service

Summary

Your brand is the foundation of your business, and a strong brand identity not only tells your unique story but also fosters an emotional connection with your audience. This connection builds trust and inspires action.

In today's competitive marketplace, establishing a distinctive and memorable brand is essential for capturing attention and making a lasting impact. With over 20 years of experience in creating successful logos and brand identities, I tailor my approach to meet the unique needs of each project. My structured yet adaptable framework ensures your brand resonates with your target audience.

Investing in our collaboration will enhance your brand's visibility and set the stage for sustainable growth and long-term success. Let’s work together to transform your vision into a powerful brand identity that stands out.

𝙋𝙧𝙞𝙘𝙞𝙣𝙜 𝙖𝙣𝙙 𝘿𝙪𝙧𝙖𝙩𝙞𝙤𝙣

Pricing begins at $8,000. However, after the initial consultation, I will provide you with a tailored quotation and design schedule that accurately reflects the complexity and unique requirements of your project. For instance, if your project involves a substantial amount of illustration or other intricate elements, the final price and duration will be adjusted accordingly whilst ensuring you receive the best possible value for the work involved.

⭐ Initial Quick Call

Thank you for the opportunity to connect! During our initial call, I look forward to learning more about you and your project needs. This is a great chance for you to assess how I can be the right fit for your goals. Following our discussion, I’ll send over a detailed design proposal and contract.

⭐ Questionnaire

I kick off our collaboration with a thoughtful brand questionnaire. Crafted to unlock the essence of your brand and vision. This step ensures that I grasp your unique identity right from the start.

⭐ In-Depth Research

I delve into your market landscape, exploring trends, your target audience, and competitors. This comprehensive research empowers me to create designs that are not just original but truly resonate, ensuring your brand stands out in a crowded marketplace.

⭐ Moodboards

I curate mood boards for projects that could benefit from a visual anchor. These serve as a creative touchstone, helping to crystallise and channel your vision into clear visual directions.

⭐ Initial Logo/Brand Concepts

Based on our discussions and research insights, I’ll generate 1-3 initial concepts. Each concept will reflect your brand's voice and the insights gathered, allowing you to explore various creative avenues.

⭐ Final Design Delivery

In this phase, we will collaborate to refine and elevate the chosen concept into its final form. I will focus on perfecting the details to ensure the end result meets and surpasses your expectations. You will receive the following components as part of your logo design package:

Primary Logo

Brand Mark

Secondary logo (alternative for varied uses)

Social Media Profile Icons

Website Favicon

Brand Patterns

Typography

Brand Guidelines Book

Mock-Ups

Business Stationery Design Set (Print Ready)

Brand Copy Text (Social Brand Book)

Each element will be meticulously crafted to create a cohesive and compelling brand identity that resonates with your target audience.

⭐ VI Brand Book

The brand Book provides full guidelines for the application of your logo, brand colours, and typography. These instructions clarify the proper use of brand assets and highlight the importance of maintaining brand integrity. Within these guidelines, you will find specific details regarding safe space and minimum size requirements to ensure optimal visibility and impact across all mediums. Additionally, included are examples of common misuses of brand elements to highlight pitfalls to avoid. By adhering to these guidelines, you will foster a cohesive and dynamic brand presence that resonates powerfully and authentically with your audience, while exemplifying your core values and vision.

Chapters

Brand Logos

Brand Logos - Colour Variations

Brand Mark - Colour Variations

Brand Logos - Use Over Images

Brand Logos & Mark - Safe Space & Proportion

Brand Logo & Mark - Placement on Documents

Brand Logo - Incorrect Use

Brand Colour Palette

Typography - Fonts

Typography - Usage Examples

Image & Video Guidance - People

Image & Video Guidance - Settings

Social Media Guidance - Layout Template

Social Media Guidance - Layout Examples

Social Media Guidance - Post Examples

Your Brand Book will be delivered in two PDF formats: an optimized digital version for on-the-go access and a high-resolution print version meticulously prepared for all your printing needs. Embrace these tools to elevate your brand and make a lasting impression!

⭐ Social Brand Book

The Social Brand Book is a comprehensive guide for presenting your brand to the world. It begins with foundational elements such as Brand Origins and Philosophy, encouraging the user to explore your unique history and core values. By defining Brand Positioning and your Unique Selling Proposition (USP), the book helps the user craft detailed Customer Personas and compelling Brand Stories. It provides insights into the meaning behind your Brand Name and establishesyour Core Messaging, ensuring that every interaction aligns with your Brand Persona and the archetypes that resonate with your target audience. Additionally, the Social Brand Book delves into critical aspects like Brand Purpose, Mission, Vision, and Values, equipping you with the tools to create an authentic brand narrative, and a Brand Future roadmap, setting a clear trajectory for growth and development.

⭐ High-Quality Brand Mock-ups

A selection of mock-ups tailored to various target audiences and use cases, demonstrating the flexibility and adaptability of the logo.

⭐ Vector and Raster Logo Files

Delivery of your new Brand asset files in various formats (AI, EPS, PNG, JPG), ensuring versatility for different applications.

FAQs

How long does the logo design process take?
The timeline can vary based on complexity and client feedback, but typically it takes about 8+ weeks from initial consultation to final delivery.
I need an Elite+ Brand Identity urgently - is this possible?
Depending on the complexity and current project commitments, this can be possible.
Do you offer revisions during the design process?
Yes, we offer a set number of revisions with each logo/brand design package to ensure the final design aligns perfectly with your vision.
What do you need from me to get started?
To kick off the design process, we would need information about your business, your target audience, preferred styles, and any specific ideas you might have in mind.

What's included

In-Depth Research
I delve into your market landscape, exploring trends, your target audience, and competitors.
Mood Boards
For projects that could benefit from a visual anchor, I curate 1 to 3 mood boards.
Initial Logo/Brand Concepts
Based on our discussions and research insights, I’ll generate 1-3 initial concepts.
Final Design Delivery
•Primary logo •Brand mark •Secondary logo (alternative for varied uses) •Social media profile icons •Website favicon •Color Palette •Brand Patterns •Typography •Business Stationery Design
VI Brand Book
The VI Brand Book brings everything together and is the essential in-depth guide for applying your logo, brand colours, and typography. It includes additional chapters on image, video, and social media guidance.
Social Brand Book
The Social Brand Book is a comprehensive guide that helps you define your brand's origins, values, positioning, and narrative, ensuring alignment with your core messaging and setting a clear growth trajectory.
High-Quality Logo/Brand Mock-Ups
A selection of mock-ups tailored to various target audiences and use cases, demonstrating the flexibility and adaptability of your new Brand Identity.
Vector and Raster Files
Delivery of your new Brand asset files in various formats (AI, EPS, PNG, JPG), ensuring versatility for different applications.