Professional Logo Design

pro

Kevin Goodson

(0)

Starting at

1,800

About this service

Summary

In today’s highly competitive marketplace, establishing a strong visual identity is paramount for capturing attention and making a lasting impact. My approach is centred on crafting designs that are not only distinctive and memorable but also elevate your brand and foster meaningful emotional connections with your target audience. This, in turn, drives sales and builds loyalty.

With over 20 years of experience in developing successful logos and brand identities, I recognise that each project is unique. While I follow a structured framework, my adaptability allows me to customise the design process to meet the specific needs and objectives of your project. This ensures a personalised approach that resonates with your audience.

Investing in our collaboration will not only enhance your brand’s visibility but also lay the groundwork for sustained growth and long-term success in your business. Let’s work together to transform your vision into a powerful brand identity.

𝙋𝙧𝙞𝙘𝙞𝙣𝙜 𝙖𝙣𝙙 𝘿𝙪𝙧𝙖𝙩𝙞𝙤𝙣

Pricing begins at $1,800. However, after the initial consultation, I will provide you with a tailored quotation and schedule of works that accurately reflects the complexity and unique requirements of your project. For instance, if your project involves a substantial amount of illustration or other intricate elements, the final price and duration will be adjusted accordingly to ensure you receive the best possible value for the work involved.

Process

⭐ Initial Quick Call Thank you for the opportunity to connect! During our initial call, I look forward to learning more about you and your project needs. This is a great chance for you to assess how I can be the right fit for your goals. Following our discussion, I’ll send over a detailed design proposal and contract.

⭐ Questionnaire I kick off our collaboration with a thoughtful questionnaire, crafted to unlock the essence of your brand and vision. This step ensures that I grasp your unique identity right from the start.

⭐ In-Depth Research I delve into your market landscape, exploring trends, your target audience, and competitors. This comprehensive research empowers me to create designs that are not just original but truly resonate, ensuring your brand stands out in a crowded marketplace.

⭐ Moodboards (As Needed) For projects that could benefit from a visual anchor, I curate mood boards. These serve as a creative touchstone, helping to crystallise and channel your vision into clear visual directions.

⭐ Initial Logo Concepts Based on our discussions and research insights, I’ll generate 1-3 initial concepts. Each concept will reflect your brand's voice and the insights gathered, allowing you to explore various creative avenues.

⭐ Final Logo Design Delivery In this phase, we will collaborate to refine and elevate the chosen concept into its final form. My focus will be on perfecting the details to ensure the end result not only meets but surpasses your expectations. You will receive the following components as part of your logo design package:

Primary logo

Brand mark

Secondary logo (alternative for varied uses)

Social media profile icons

Website favicon

Each element will be meticulously crafted to create a cohesive and compelling brand identity that resonates with your target audience.

⭐ Comprehensive Logo User Guide (PDF) A detailed PDF document providing thorough instructions on the correct application of the new logo with an emphasis on maintaining the logo’s integrity, including guidelines on safe space and minimum size requirements to ensure visibility. Also common misuses with clear examples of what to avoid, helping to preserve brand identity and consistency.

⭐ High-Quality Logo Mock-Ups A selection of mock-ups tailored to various target audiences and use cases, demonstrating the flexibility and adaptability of the logo.

⭐ Vector and Raster Logo Files Delivery of the logo in various formats (AI, EPS, PNG, JPG), ensuring versatility for different applications.

FAQs

How long does the logo design process take?
The timeline for logo design can vary based on complexity and client feedback, but typically it takes about 2+ weeks from initial consultation to final delivery.
I need a logo urgently - is this possible?
Depending on the complexity and current project commitments, this can be possible.
Do you offer revisions during the design process?
Yes, I offer a set number of revisions with each logo design project to ensure the final design aligns perfectly with your vision.
What do you need from me to get started?
To kick off the design process, we would need information about your business, your target audience, preferred styles, and any specific ideas you might have in mind.
Can you help with brand development beyond the logo?
Absolutely! In addition to logo design, I offer a comprehensive range of brand identity services to ensure a cohesive and impactful presence for your business creating a holistic brand experience that resonates with your target audience and differentiates your business in the marketplace. If you need further details or specific options, feel free to ask!

What's included

In-Depth Research
I delve into your market landscape, exploring trends, your target audience, and competitors.
Moodboards
For projects that could benefit from a visual anchor, I curate 1 to 3 mood boards
Initial Logo Concepts
Based on our discussions and research insights, I’ll generate 1-3 initial concepts.
Final Logo Design Delivery
•Primary logo •Brand mark •Secondary logo (alternative for varied uses) •Social media profile icons •Website favicon
Comprehensive Logo User Guide PDF (Optional Extra)
A detailed PDF document providing thorough instructions on the correct application of the new logo.
High-Quality Logo Mock-Ups
A selection of mock-ups tailored to various target audiences and use cases, demonstrating the flexibility and adaptability of the logo.
Vector and Raster Logo Files
Delivery of the logo in various formats (AI, EPS, PNG, JPG), ensuring versatility for different applications.