Professional Brand Design (Standard Package)

pro

Kevin Goodson

(0)

Starting at

2,500

About this service

Summary

Your brand is the foundation of your business, and a strong brand identity not only tells your unique story but also fosters an emotional connection with your audience. This connection builds trust and inspires action.

In today's competitive marketplace, establishing a distinctive and memorable brand is essential for capturing attention and making a lasting impact. With over 20 years of experience in creating successful logos and brand identities, I tailor my approach to meet the unique needs of each project. My structured yet adaptable framework ensures that your brand resonates with your target audience.

Investing in our collaboration will enhance your brand's visibility and set the stage for sustainable growth and long-term success. Let’s work together to transform your vision into a powerful brand identity that stands out.

𝙋𝙧𝙞𝙘𝙞𝙣𝙜 𝙖𝙣𝙙 𝘿𝙪𝙧𝙖𝙩𝙞𝙤𝙣

Pricing begins at $2,500. However, after the initial consultation, I will provide you with a tailored quotation and design schedule that accurately reflects the complexity and unique requirements of your project. For instance, if your project involves a substantial amount of illustration or other intricate elements, the final price and duration will be adjusted accordingly whilst ensuring you receive the best possible value for the work involved.

⭐ Initial Quick Call

Thank you for the opportunity to connect! During our initial call, I look forward to learning more about you and your project needs. This is a great chance for you to assess how I can be the right fit for your goals. Following our discussion, I’ll send over a detailed design proposal and contract.

⭐ Questionnaire

I kick off our collaboration with a thoughtful brand questionnaire. Crafted to unlock the essence of your brand and vision. This step ensures that I grasp your unique identity right from the start.

⭐ In-Depth Research

I delve into your market landscape, exploring trends, your target audience, and competitors. This comprehensive research empowers me to create designs that are not just original but truly resonate with your audience, ensuring your brand stands out in a crowded marketplace.

⭐ Moodboards

I curate mood boards for projects that could benefit from a visual anchor. These serve as a creative touchstone, helping to crystallise and channel your vision into clear visual directions.

⭐ Initial Logo/Brand Concepts

Based on our discussions and research insights, I’ll generate 1-3 initial concepts. Each concept will reflect your brand's voice and the insights gathered, allowing you to explore various creative avenues.

⭐ Final Design Delivery

In this phase, we will collaborate to refine and elevate the chosen concept into its final form. My focus will be on perfecting the details to ensure the end result meets and surpasses your expectations. You will receive the following components as part of your logo design package:

Primary logo

Brand mark

Secondary logo (alternative for varied uses)

Social media profile icons

Website favicon

Brand Patterns

Typography

Each element will be meticulously crafted to create a cohesive and compelling brand identity that resonates with your target audience.

⭐ Comprehensive Brand Guide (PDF)

The guidelines provide clear instructions for using your logo, brand colours, and typography, emphasizing the importance of maintaining brand integrity. You'll find details on safe space and minimum size requirements to ensure visibility across all mediums. Also included are examples of common misuses to help you avoid pitfalls. By adhering to these guidelines, you'll strengthen your brand presence and communicate authentically with your audience.

⭐ High-Quality Logo/Brand Mock-ups

A selection of mock-ups tailored to various target audiences and use cases, demonstrating the flexibility and adaptability of the logo.

⭐ Vector and Raster Logo Files

Delivery of your new Brand asset files in various formats (AI, EPS, PNG, JPG), ensuring versatility for different applications.

FAQs

How long does the logo design process take?
The timeline can vary based on complexity and client feedback, but typically it takes about 3 to 4 weeks from initial consultation to final delivery.
I need a Brand Identity urgently - is this possible?
Depending on the complexity and current project commitments, this can be possible.
Do you offer revisions during the design process?
Yes, we offer a set number of revisions with each logo/brand design package to ensure the final design aligns perfectly with your vision
What do you need from me to get started?
To kick off the design process, we would need information about your business, your target audience, preferred styles, and any specific ideas you might have in mind.

What's included

In-Depth Research
I delve into your market landscape, exploring trends, your target audience, and competitors.
Mood Boards
For projects that could benefit from a visual anchor, I curate 1 to 3 mood boards.
Initial Logo/Brand Concepts
Based on our discussions and research insights, I’ll generate 1-3 initial concepts.
Final Design Delivery
•Primary logo •Brand mark •Secondary logo (alternative for varied uses) •Social media profile icons •Website favicon •Color Palette •Brand Patterns •Typography
Comprehensive Brand Guide PDF
A detailed PDF document providing thorough instructions on the correct application of your new Brand Identity.
High-Quality Logo/Brand Mock-Ups
A selection of mock-ups tailored to various target audiences and use cases, demonstrating the flexibility and adaptability of your new Brand Identity.
Vector and Raster Files
Delivery of your new Brand asset files in various formats (AI, EPS, PNG, JPG), ensuring versatility for different applications.