Custom Brand Identity for your Business

Fernanda Castillo

Starting at

500

About this service

Summary

I offer custom brand identity design that brings your business’s vision to life with a strategic and creative approach. From curated mood boards to logos, color palettes, and optional brand collateral, I ensure every element aligns with your brand’s values and audience. My process is collaborative and tailored, adding a fun yet intentional touch to make your brand stand out with personality and cohesion.

Process

1. Discovery & Strategy

We start with a conversation about your brand’s mission, values, and target audience to understand your vision and goals. This helps establish a solid foundation for the visual direction.

2. Mood Board & Concept Alignment

I create a curated mood board that captures the aesthetic and tone of your brand. We review and refine it together to ensure we’re aligned on the creative direction.

3. Logo & Color Palette Development

Based on the approved mood board, I design your custom logo and icon, along with a strategically chosen color palette with hex codes to ensure consistency. You’ll receive initial concepts and have the opportunity to provide feedback for revisions.

4. Refinements & Finalization

After refining the logo and color palette based on your feedback, I finalize the designs and prepare them for delivery in multiple formats for different applications.

5. Optional Collateral Design

If you’ve selected additional assets (such as packaging, social media templates, or merchandise), I design these to complement your brand identity. These will also go through a review and refinement process.

6. Delivery & Brand Guidelines

You receive all final files, including logo variations, color codes, and any collateral assets :)

What's included

Moodboards
A thoughtfully assembled mood board that captures the brand's visual direction, ensuring alignment with its values and target audience. This serves as a foundation for the design process.
Logo Design & Icon
A custom-designed logo and accompanying icon that reflect the brand’s identity, ensuring versatility across digital and print applications. Delivered in multiple formats for various uses.
Color Palette & Hex Codes
A strategically selected color palette with hex codes, ensuring brand consistency across all platforms and materials.
Optional Collateral Assets
Additional branded assets tailored to your needs, such as packaging, social media templates, or merchandise designs, to maintain a cohesive brand presence.

Example projects