User research · Discovery, Design, and Validation stages

Adrian Ortinez · UX

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About this service

Summary

Discovery Phase: Focuses on understanding users, their needs, and the product's context through user research, competitive analysis, and contextual inquiry.

Design Phase: Utilizes insights from the discovery phase to create and refine design solutions, involving ideation, prototyping, usability testing, and visual design.

Validation Phase: Assesses the effectiveness of the design solutions via A/B testing, analytics, metrics, and user feedback for further iteration.

Process

· For Early stages where you want to know your user before any major decision, my recommended process would be: --> Based on your ideal user, try to find some participants (5-7) and Interview them --> Depending on the results launch some Surveys to your existing Data Base or hire some targeted participants --> Finally, get 1-2 User Personas and its Journeys. · For Design validation my ideal path would be to: --> Hire 5-7 targeted participants and perform some Usability tests --> Get real users insights to iterate your existing design

FAQs

At what stage my project should be for this service?
As the research can be done at many stages, I recommend you to be at one of these 3 phases: · Early-stage process, willing to know your user. · Early Design validation, interaction design stage (wireframes). · High Fidelity prototype validation, just before development.
How much time can this process take?
Depending on the chosen methodologies and the resources here you have some guidance: · Interviews: 2-3 weeks · Analytics: 2-3 weeks · Usability tests: 2-3 weeks

What's included

Usability tests
Test the usability of existing sites, apps, and platforms.. with real users and real insights.
Real users Analytics
Heatmaps, click maps, Funnels, Population cohorts, and other outcomes from tools like Hotjar, Mouseflow, or Google Analytics
Interviews and Surveys
Behavioral patterns to enrich your existing data and validate assumptions with real quotes and clips from real users. User personas or Journeys are common outcomes of these methods. As well as transcripted conferences in Dovetail with tagged categories.
In-person or virtual moderated Sessions
Co-creation sessions are very useful to get all the team and stakeholders on the same page and get some real insights contrasted all at once.

Skills and tools

Market Researcher

User Researcher

UX Researcher