User research · Discovery, Design, and Validation stagesAdrian Ortinez · UX
Discovery Phase: Focuses on understanding users, their needs, and the product's context through user research, competitive analysis, and contextual inquiry.
Design Phase: Utilizes insights from the discovery phase to create and refine design solutions, involving ideation, prototyping, usability testing, and visual design.
Validation Phase: Assesses the effectiveness of the design solutions via A/B testing, analytics, metrics, and user feedback for further iteration.
What's included
Usability tests
Test the usability of existing sites, apps, and platforms.. with real users and real insights.
Real users Analytics
Heatmaps, click maps, Funnels, Population cohorts, and other outcomes from tools like Hotjar, Mouseflow, or Google Analytics
Interviews and Surveys
Behavioral patterns to enrich your existing data and validate assumptions with real quotes and clips from real users.
User personas or Journeys are common outcomes of these methods.
As well as transcripted conferences in Dovetail with tagged categories.
In-person or virtual moderated Sessions
Co-creation sessions are very useful to get all the team and stakeholders on the same page and get some real insights contrasted all at once.
FAQs
As the research can be done at many stages, I recommend you to be at one of these 3 phases:
· Early-stage process, willing to know your user.
· Early Design validation, interaction design stage (wireframes).
· High Fidelity prototype validation, just before development.
Depending on the chosen methodologies and the resources here you have some guidance:
· Interviews: 2-3 weeks
· Analytics: 2-3 weeks
· Usability tests: 2-3 weeks
Contact for pricing
Tags
Dovetail
Google Analytics
Hotjar
Miro
UserTesting
Market Researcher
User Researcher
UX Researcher
Service provided by
Adrian Ortinez · UX Barcelona, Spain
User research · Discovery, Design, and Validation stagesAdrian Ortinez · UX
Contact for pricing
Tags
Dovetail
Google Analytics
Hotjar
Miro
UserTesting
Market Researcher
User Researcher
UX Researcher
Discovery Phase: Focuses on understanding users, their needs, and the product's context through user research, competitive analysis, and contextual inquiry.
Design Phase: Utilizes insights from the discovery phase to create and refine design solutions, involving ideation, prototyping, usability testing, and visual design.
Validation Phase: Assesses the effectiveness of the design solutions via A/B testing, analytics, metrics, and user feedback for further iteration.
What's included
Usability tests
Test the usability of existing sites, apps, and platforms.. with real users and real insights.
Real users Analytics
Heatmaps, click maps, Funnels, Population cohorts, and other outcomes from tools like Hotjar, Mouseflow, or Google Analytics
Interviews and Surveys
Behavioral patterns to enrich your existing data and validate assumptions with real quotes and clips from real users.
User personas or Journeys are common outcomes of these methods.
As well as transcripted conferences in Dovetail with tagged categories.
In-person or virtual moderated Sessions
Co-creation sessions are very useful to get all the team and stakeholders on the same page and get some real insights contrasted all at once.
FAQs
As the research can be done at many stages, I recommend you to be at one of these 3 phases:
· Early-stage process, willing to know your user.
· Early Design validation, interaction design stage (wireframes).
· High Fidelity prototype validation, just before development.
Depending on the chosen methodologies and the resources here you have some guidance:
· Interviews: 2-3 weeks
· Analytics: 2-3 weeks
· Usability tests: 2-3 weeks
Contact for pricing