User research · Discovery, Design, and Validation stages
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About this service
Summary
FAQs
At what stage my project should be for this service?
As the research can be done at many stages, I recommend you to be at one of these 3 phases: · Early-stage process, willing to know your user. · Early Design validation, interaction design stage (wireframes). · High Fidelity prototype validation, just before development.
How much time can this process take?
Depending on the chosen methodologies and the resources here you have some guidance: · Interviews: 2-3 weeks · Analytics: 2-3 weeks · Usability tests: 2-3 weeks
What's included
Usability tests
Test the usability of existing sites, apps, and platforms.. with real users and real insights.
Real users Analytics
Heatmaps, click maps, Funnels, Population cohorts, and other outcomes from tools like Hotjar, Mouseflow, or Google Analytics
Interviews and Surveys
Behavioral patterns to enrich your existing data and validate assumptions with real quotes and clips from real users. User personas or Journeys are common outcomes of these methods. As well as transcripted conferences in Dovetail with tagged categories.
In-person or virtual moderated Sessions
Co-creation sessions are very useful to get all the team and stakeholders on the same page and get some real insights contrasted all at once.
Skills and tools
Industries