What's included

• Brand Foundation

  The Brand Foundation establishes your brand identity by defining things like your values, voice, and mission. These guidelines provide you with the framework you need to develop consistent, on-brand copy for years to come.

• Competitor Analysis

  The Competitor Analysis reviews some of your closest competitors to determine what sets your brand apart. We clearly define what you do better, and how to communicate this benefit to your clients.

• Messaging Guidelines

  Your Brand Messaging Guidelines help you communicate your core benefits to your audience at each stage of the marketing funnel. We break your brand story and product/service features down into sample statements that win buyers' trust and ensure customers' loyalty.

• Mini Content Marketing Roadmap

  This abbreviated Content Marketing Roadmap outlines your key objectives & tactical recommendations by channel. Depending on your business and goals, this may include high-level social media strategy, blogging recommendations, newsletter best practices, PR/media outreach tactics, etc.