Brand Audit

Hillary Lyons

Starting at

750

About this service

Summary

You get a physical every year (or three), right?

Well, brands need regular health check-ups too.

A brand audit is simply a thorough analysis of your brand’s performance in the marketplace. Each brand audit is tailored to your needs at the time. So if you’re:

planning to pivot and need new messaging

building a new website to better portray your growing business

struggling to piece together a coherent brand identity

seeking to better understand your audience’s pain points and motivations…

Now is the time to pump the brakes and take your brand’s pulse.

What you provide

Responses to a brand discovery questionnaire

Access to social media insights, content database (G drive, Dropbox, etc.)

2 hours of your time to kickoff the audit & review the results

What's included

Brand Foundation
The Brand Foundation establishes your brand identity by defining things like your values, voice, and mission. These guidelines provide you with the framework you need to develop consistent, on-brand copy for years to come.
Competitor Analysis
The Competitor Analysis reviews some of your closest competitors to determine what sets your brand apart. We clearly define what you do better, and how to communicate this benefit to your clients.
Messaging Guidelines
Your Brand Messaging Guidelines help you communicate your core benefits to your audience at each stage of the marketing funnel. We break your brand story and product/service features down into sample statements that win buyers' trust and ensure customers' loyalty.
Mini Content Marketing Roadmap
This abbreviated Content Marketing Roadmap outlines your key objectives & tactical recommendations by channel. Depending on your business and goals, this may include high-level social media strategy, blogging recommendations, newsletter best practices, PR/media outreach tactics, etc.

Example projects