What's included

• Logo design

  A custom logo created to reflect your brand’s personality and values. I explore shapes, typography and visual balance to ensure the final mark feels professional, recognizable and usable in both large formats and small digital placements. The logo is delivered in full color, monochrome and simplified versions.

• Color palette

  A complete color system that defines your brand’s primary and secondary colors. This palette is selected with accessibility, clarity and emotional tone in mind. You receive guidelines on how to combine the colors correctly and how they should appear across print and digital environments.

• Typography system

  A clear typographic structure that helps your brand communicate with consistency. I select fonts that match your identity and define hierarchy levels for headings, subheadings, body text and captions. The system improves readability and ensures your brand feels cohesive across every platform.

• Visual elements

  A set of graphic assets such as patterns, shapes, textures or icons that enhance the overall identity. These elements allow your brand to extend beyond a logo and create a stronger visual impact. They are designed to work well across social media, websites, presentations and printed materials.

• Brand guidelines

  A well structured PDF that explains how all brand elements should be used. It includes rules for logo spacing, color application, typography hierarchy and layout recommendations. This ensures consistency when external partners, printers or team members use your brand.

• Asset pack

  A complete folder of exported assets in all required formats, including PNG, SVG, JPG and PDF. Everything is organized and ready to be implemented across your website, social media and printed materials, making it easy for your team to start using your new brand immediately.