Complete brand identity for a modern and consistent lookJuan Riccardini
I create a complete brand identity that gives your business a strong, modern and consistent visual presence.
The goal is to help you stand out with a clear personality and a system that works everywhere. Every element is designed to be practical, memorable and easy to apply across all platforms.
What's included
Logo design
A custom logo created to reflect your brand’s personality and values. I explore shapes, typography and visual balance to ensure the final mark feels professional, recognizable and usable in both large formats and small digital placements. The logo is delivered in full color, monochrome and simplified versions.
Color palette
A complete color system that defines your brand’s primary and secondary colors. This palette is selected with accessibility, clarity and emotional tone in mind. You receive guidelines on how to combine the colors correctly and how they should appear across print and digital environments.
Typography system
A clear typographic structure that helps your brand communicate with consistency. I select fonts that match your identity and define hierarchy levels for headings, subheadings, body text and captions. The system improves readability and ensures your brand feels cohesive across every platform.
Visual elements
A set of graphic assets such as patterns, shapes, textures or icons that enhance the overall identity. These elements allow your brand to extend beyond a logo and create a stronger visual impact. They are designed to work well across social media, websites, presentations and printed materials.
Brand guidelines
A well structured PDF that explains how all brand elements should be used. It includes rules for logo spacing, color application, typography hierarchy and layout recommendations. This ensures consistency when external partners, printers or team members use your brand.
Asset pack
A complete folder of exported assets in all required formats, including PNG, SVG, JPG and PDF. Everything is organized and ready to be implemented across your website, social media and printed materials, making it easy for your team to start using your new brand immediately.
FAQs
I deliver two concepts that explore different creative directions. Each one is designed to be strong enough to use, not just a rough sketch. This gives you real options and a clear sense of the brand’s potential.
Yes, one main revision round is included to refine the chosen direction. This allows us to perfect details without revisiting the entire concept. Additional revisions can be added if you want a more iterative process.
Yes. I deliver vector files, digital assets and print ready formats. This ensures you can scale the brand easily, work with external partners or update materials without difficulty.
Naming is not part of this service, but I can assist with brainstorming or evaluating names if needed. It can be added as a separate small project.
Absolutely! Once the identity is defined, we can create collaterals, social templates, website design or packaging. This keeps your brand consistent across every touchpoint.
Example work
Juan's other services
Starting at$1,700
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Logo Designer
Service provided by
Juan Riccardini proSpain
- 5.00
- Rating
- 3
- Followers
Complete brand identity for a modern and consistent lookJuan Riccardini
Starting at$1,700
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Logo Designer
I create a complete brand identity that gives your business a strong, modern and consistent visual presence.
The goal is to help you stand out with a clear personality and a system that works everywhere. Every element is designed to be practical, memorable and easy to apply across all platforms.
What's included
Logo design
A custom logo created to reflect your brand’s personality and values. I explore shapes, typography and visual balance to ensure the final mark feels professional, recognizable and usable in both large formats and small digital placements. The logo is delivered in full color, monochrome and simplified versions.
Color palette
A complete color system that defines your brand’s primary and secondary colors. This palette is selected with accessibility, clarity and emotional tone in mind. You receive guidelines on how to combine the colors correctly and how they should appear across print and digital environments.
Typography system
A clear typographic structure that helps your brand communicate with consistency. I select fonts that match your identity and define hierarchy levels for headings, subheadings, body text and captions. The system improves readability and ensures your brand feels cohesive across every platform.
Visual elements
A set of graphic assets such as patterns, shapes, textures or icons that enhance the overall identity. These elements allow your brand to extend beyond a logo and create a stronger visual impact. They are designed to work well across social media, websites, presentations and printed materials.
Brand guidelines
A well structured PDF that explains how all brand elements should be used. It includes rules for logo spacing, color application, typography hierarchy and layout recommendations. This ensures consistency when external partners, printers or team members use your brand.
Asset pack
A complete folder of exported assets in all required formats, including PNG, SVG, JPG and PDF. Everything is organized and ready to be implemented across your website, social media and printed materials, making it easy for your team to start using your new brand immediately.
FAQs
I deliver two concepts that explore different creative directions. Each one is designed to be strong enough to use, not just a rough sketch. This gives you real options and a clear sense of the brand’s potential.
Yes, one main revision round is included to refine the chosen direction. This allows us to perfect details without revisiting the entire concept. Additional revisions can be added if you want a more iterative process.
Yes. I deliver vector files, digital assets and print ready formats. This ensures you can scale the brand easily, work with external partners or update materials without difficulty.
Naming is not part of this service, but I can assist with brainstorming or evaluating names if needed. It can be added as a separate small project.
Absolutely! Once the identity is defined, we can create collaterals, social templates, website design or packaging. This keeps your brand consistent across every touchpoint.
Example work
Juan's other services
$1,700