What's included

• Audience definition

  I define your primary audiences, including their needs, motivations and expectations. This helps shape a strategy that speaks directly to the right people and supports stronger communication.

• Brand personality

  I define the traits that shape how your brand behaves and communicates. This includes emotional tone, core attributes and guidance on how your brand should interact with its audience.

• Positioning statement

  I write a clear and focused statement that explains what makes your brand unique and why it matters. This statement becomes the foundation for communication and design decisions.

• Messaging framework

  I create structured messages for key situations such as marketing, social media or website content. These messages bring consistency and clarity to your communication.

• Tone of voice

  I define how your brand should sound in writing, including vocabulary, style and communication rules. This ensures your brand speaks in a consistent and recognizable way.

• Strategy document

  You receive a complete document summarizing all strategic decisions. It is structured clearly, so your team can use it as a reference for future design and communication.