Professional Brand strategyJuan Riccardini
This service helps you get total clarity on what your brand stands for and how it should communicate. We define your story, your tone of voice, your audience, and what makes you different, then turn all of that into a strategy you can actually use in your day-to-day work.
My goal is to make the process easy to understand, remove the guesswork, and give you a brand direction that feels natural and true to who you are.
What's included
Audience definition
I define your primary audiences, including their needs, motivations and expectations. This helps shape a strategy that speaks directly to the right people and supports stronger communication.
Brand personality
I define the traits that shape how your brand behaves and communicates. This includes emotional tone, core attributes and guidance on how your brand should interact with its audience.
Positioning statement
I write a clear and focused statement that explains what makes your brand unique and why it matters. This statement becomes the foundation for communication and design decisions.
Messaging framework
I create structured messages for key situations such as marketing, social media or website content. These messages bring consistency and clarity to your communication.
Tone of voice
I define how your brand should sound in writing, including vocabulary, style and communication rules. This ensures your brand speaks in a consistent and recognizable way.
Strategy document
You receive a complete document summarizing all strategic decisions. It is structured clearly, so your team can use it as a reference for future design and communication.
FAQs
No. Brand strategy is the foundation for your identity, communication and decision making. It guides the design process but does not include visual elements.
Yes. Strategy is essential for a successful rebrand. It ensures that your visual identity, messaging and communication are aligned with clear goals.
Naming is not included by default, but I can support brainstorming and evaluation as an additional service if needed.
Yes. Once your strategy is defined, I can help you create website copy, landing pages or campaign messages that use your new tone of voice.
Yes. A solid strategy helps early businesses build a strong brand from the start and avoid inconsistent communication.
Juan's other services
Starting at$1,100
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Juan Riccardini proSpain
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- Rating
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- Followers
Professional Brand strategyJuan Riccardini
Starting at$1,100
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer
Brand Design
Brand Strategist
Digital Marketer
This service helps you get total clarity on what your brand stands for and how it should communicate. We define your story, your tone of voice, your audience, and what makes you different, then turn all of that into a strategy you can actually use in your day-to-day work.
My goal is to make the process easy to understand, remove the guesswork, and give you a brand direction that feels natural and true to who you are.
What's included
Audience definition
I define your primary audiences, including their needs, motivations and expectations. This helps shape a strategy that speaks directly to the right people and supports stronger communication.
Brand personality
I define the traits that shape how your brand behaves and communicates. This includes emotional tone, core attributes and guidance on how your brand should interact with its audience.
Positioning statement
I write a clear and focused statement that explains what makes your brand unique and why it matters. This statement becomes the foundation for communication and design decisions.
Messaging framework
I create structured messages for key situations such as marketing, social media or website content. These messages bring consistency and clarity to your communication.
Tone of voice
I define how your brand should sound in writing, including vocabulary, style and communication rules. This ensures your brand speaks in a consistent and recognizable way.
Strategy document
You receive a complete document summarizing all strategic decisions. It is structured clearly, so your team can use it as a reference for future design and communication.
FAQs
No. Brand strategy is the foundation for your identity, communication and decision making. It guides the design process but does not include visual elements.
Yes. Strategy is essential for a successful rebrand. It ensures that your visual identity, messaging and communication are aligned with clear goals.
Naming is not included by default, but I can support brainstorming and evaluation as an additional service if needed.
Yes. Once your strategy is defined, I can help you create website copy, landing pages or campaign messages that use your new tone of voice.
Yes. A solid strategy helps early businesses build a strong brand from the start and avoid inconsistent communication.
Juan's other services
$1,100