Professional Brand strategy
Starting at
$
1,100
About this service
Summary
FAQs
Is this visual design?
No. Brand strategy is the foundation for your identity, communication and decision making. It guides the design process but does not include visual elements.
Does this help with a rebrand?
Yes. Strategy is essential for a successful rebrand. It ensures that your visual identity, messaging and communication are aligned with clear goals.
Do you include naming?
Naming is not included by default, but I can support brainstorming and evaluation as an additional service if needed.
Can you help with communication or copywriting afterward?
Yes. Once your strategy is defined, I can help you create website copy, landing pages or campaign messages that use your new tone of voice.
Is this useful for early stage startups?
Yes. A solid strategy helps early businesses build a strong brand from the start and avoid inconsistent communication.
What's included
Audience definition
I define your primary audiences, including their needs, motivations and expectations. This helps shape a strategy that speaks directly to the right people and supports stronger communication.
Brand personality
I define the traits that shape how your brand behaves and communicates. This includes emotional tone, core attributes and guidance on how your brand should interact with its audience.
Positioning statement
I write a clear and focused statement that explains what makes your brand unique and why it matters. This statement becomes the foundation for communication and design decisions.
Messaging framework
I create structured messages for key situations such as marketing, social media or website content. These messages bring consistency and clarity to your communication.
Tone of voice
I define how your brand should sound in writing, including vocabulary, style and communication rules. This ensures your brand speaks in a consistent and recognizable way.
Strategy document
You receive a complete document summarizing all strategic decisions. It is structured clearly, so your team can use it as a reference for future design and communication.
Recommendations
(5.0)
Client • Nov 30, 2025
Recommended
Juan delivered an excellent branding and website design for my company. He was really patient, understood exactly what I was looking for, and executed it exactly how I had envisioned it. Professional, collaborative, and deadline-focused. Highly recommend him to any business owner!
Duration
1 week
Skills and tools
Industries