Visual identity refresh
Starting at
$
1,100
About this service
Summary
FAQs
Is this a full rebrand?
No. A refresh updates and improves your visual identity without changing its core. It is a faster and more affordable way to bring your brand up to date.
Can you keep my current logo?
Yes. A refresh keeps what works and improves what does not. I make adjustments that strengthen clarity, balance and usability without reinventing the brand.
Do you provide print ready files?
Yes. I deliver high resolution and vector files organised for print and digital use. This makes implementation simple and efficient.
Can you also update my website?
Yes. If you want your refreshed identity reflected on your website, I offer separate design and development services for that.
Is this suitable for small businesses?
Yes. It is an ideal solution for businesses that need a quick improvement without committing to a full identity project.
What's included
Logo refinement
I refine your existing logo to improve legibility, balance and visual quality. This may include adjusting spacing, simplifying shapes or modernising proportions. The goal is to make your logo feel more polished while keeping it recognisable.
Color update
I update your color system to improve contrast, balance and accessibility. This may involve replacing outdated tones, adjusting saturation or selecting more versatile alternatives. The updated palette helps your brand feel fresh and more aligned with current standards.
Typography update
I modernise your typographic structure by selecting cleaner fonts or improving your current hierarchy. This enhances readability and helps your brand communicate more clearly across all channels.
Layout rules
I define simple layout principles that make your communication more consistent. This includes recommended spacing, alignment and structure for both print and digital materials. These rules help maintain coherence without needing a complete redesign.
Mini style guide
You receive a simple guide that explains how to use the updated identity. It includes key rules for logo usage, color application, typography and layout. This makes it easy for your team to apply the refreshed brand correctly.
Updated assets
All updated elements are delivered in organised folders and exported in the correct formats. This ensures that you can apply the refreshed visuals immediately across your channels.
Example projects
Recommendations
(5.0)
Client • Nov 30, 2025
Recommended
Juan delivered an excellent branding and website design for my company. He was really patient, understood exactly what I was looking for, and executed it exactly how I had envisioned it. Professional, collaborative, and deadline-focused. Highly recommend him to any business owner!
Duration
1 week
Skills and tools
Industries