Visual identity refreshJuan Riccardini
A visual identity refresh gives your brand a cleaner, more modern look without changing who you are. I update your colors, fonts, layouts, and overall style so everything feels more consistent and professional across your website, social media, and marketing.
My focus is to keep things simple, improve what already works, and make your brand look fresh and confident without starting from zero.
What's included
Logo refinement
I refine your existing logo to improve legibility, balance and visual quality. This may include adjusting spacing, simplifying shapes or modernising proportions. The goal is to make your logo feel more polished while keeping it recognisable.
Color update
I update your color system to improve contrast, balance and accessibility. This may involve replacing outdated tones, adjusting saturation or selecting more versatile alternatives. The updated palette helps your brand feel fresh and more aligned with current standards.
Typography update
I modernise your typographic structure by selecting cleaner fonts or improving your current hierarchy. This enhances readability and helps your brand communicate more clearly across all channels.
Layout rules
I define simple layout principles that make your communication more consistent. This includes recommended spacing, alignment and structure for both print and digital materials. These rules help maintain coherence without needing a complete redesign.
Mini style guide
You receive a simple guide that explains how to use the updated identity. It includes key rules for logo usage, color application, typography and layout. This makes it easy for your team to apply the refreshed brand correctly.
Updated assets
All updated elements are delivered in organised folders and exported in the correct formats. This ensures that you can apply the refreshed visuals immediately across your channels.
FAQs
No. A refresh updates and improves your visual identity without changing its core. It is a faster and more affordable way to bring your brand up to date.
Yes. A refresh keeps what works and improves what does not. I make adjustments that strengthen clarity, balance and usability without reinventing the brand.
Yes. I deliver high resolution and vector files organised for print and digital use. This makes implementation simple and efficient.
Yes. If you want your refreshed identity reflected on your website, I offer separate design and development services for that.
Yes. It is an ideal solution for businesses that need a quick improvement without committing to a full identity project.
Example work
Juan's other services
Starting at$1,100
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Juan Riccardini proSpain
- 5.00
- Rating
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- Followers
Visual identity refreshJuan Riccardini
Starting at$1,100
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer
Brand Design
Brand Strategist
Digital Marketer
A visual identity refresh gives your brand a cleaner, more modern look without changing who you are. I update your colors, fonts, layouts, and overall style so everything feels more consistent and professional across your website, social media, and marketing.
My focus is to keep things simple, improve what already works, and make your brand look fresh and confident without starting from zero.
What's included
Logo refinement
I refine your existing logo to improve legibility, balance and visual quality. This may include adjusting spacing, simplifying shapes or modernising proportions. The goal is to make your logo feel more polished while keeping it recognisable.
Color update
I update your color system to improve contrast, balance and accessibility. This may involve replacing outdated tones, adjusting saturation or selecting more versatile alternatives. The updated palette helps your brand feel fresh and more aligned with current standards.
Typography update
I modernise your typographic structure by selecting cleaner fonts or improving your current hierarchy. This enhances readability and helps your brand communicate more clearly across all channels.
Layout rules
I define simple layout principles that make your communication more consistent. This includes recommended spacing, alignment and structure for both print and digital materials. These rules help maintain coherence without needing a complete redesign.
Mini style guide
You receive a simple guide that explains how to use the updated identity. It includes key rules for logo usage, color application, typography and layout. This makes it easy for your team to apply the refreshed brand correctly.
Updated assets
All updated elements are delivered in organised folders and exported in the correct formats. This ensures that you can apply the refreshed visuals immediately across your channels.
FAQs
No. A refresh updates and improves your visual identity without changing its core. It is a faster and more affordable way to bring your brand up to date.
Yes. A refresh keeps what works and improves what does not. I make adjustments that strengthen clarity, balance and usability without reinventing the brand.
Yes. I deliver high resolution and vector files organised for print and digital use. This makes implementation simple and efficient.
Yes. If you want your refreshed identity reflected on your website, I offer separate design and development services for that.
Yes. It is an ideal solution for businesses that need a quick improvement without committing to a full identity project.
Example work
Juan's other services
$1,100