What's included

• Logo

  A pictorial-mark(think Apple, Nike, Microsoft), a word-mark(think Google, FedEx, IBM), or both in a lockup, with primary, secondary, and tertiary(rare) variations for different brand usages.

• Typography

  A single typeface, or a combination of typefaces—at most three—for numerous brand usages. NB: Depending on the typeface chosen, a license might have to be purchased for commercial usage.

• Color/Gradient Palette

  A chromatic palette that could range from, one hue to as much as eight hues, with each hue having their variations of value and saturation. So, a color palette could consist of, as little as 3 to as many as 24 colors.

• Designs for Stationaries

  These include, but are not limited to: business and ID cards, letter-heads, envelopes, book covers, report sheets, badges, stickers, etc.

• Designs for Communication/Advertising

  These include, but are not limited to: billboards, posters, signboards, stands, banners, flags, etc.

• Social Media Templates

  A framework that delineates how the brand should appear digitally—from profile image to social media posts—to ensure brand consistency and appeal.

• Industry-Specific Deliverables

  Designs specific to a brand’s industry or niche; which will be designed and tailored to your specific requirements.

• Brand Guidelines

  A comprehensive visual and textual aid that details how all brand elements should be used in order to ensure cohesion, fidelity, and appeal.