Minimalist Brand Design; with Depth, Character, and Emotion.

Christian Edoye

Starting at

/hr

About this service

Summary

I define my approach to design, as one that’s contingent on detail, and a need for a prominent emotion or ethos, to be at the crux of every creative decision I make.

My goal as a designer is, therefore, to express these emotions or ethos, in a manner that is, both of aesthetic merit, and wholly encapsulating.

Process

The creative process can not be regimented, nor does it follow a fixed and precise path—that would make design formulaic and trite—as there is a lot of iterations, re-iterations, and revisions between the client and designer, until the final outcome is both to the needs of the former, and the taste of the latter.

However, for the sake of insight, I will provide a basic structure—something of a scaffolding—that informs and aids my process.

Brief: Determines how well I am able to translate your idea into a visual language. I collect information pertinent to your brand, either through a call or a questionnaire, to help me discern your brand’s mission, vision, and values.

Research: Further solidifies the previous. I take the time to understand your brand’s industry and highlight trends, conventions, clichés, to know what to include, discard, subvert, and how to do it effectively.

Draft: Where visual work begins. I sketch and iterate on various renditions of a logo until I arrive at something I believe can stand as the visual front of the brand.

Art direction: Involves garnering a plenitude of visual elements(images, type, color palettes, etc) that evoke the needed emotions and capture the persona and mood of the brand.

Prototype: I send out a preliminary or skeletal framework of the brand; elements that will form the chassis of what the brand will look like—logo, color palette, type, and images.

First Revision: Ensures that the elements presented, align with your preferences and needs, before further work begins.

Design: Upon revision, and agreement with the visual direction I sent, I go ahead to create designs for the brand.

Second Revision: Ensures that the entire brand is to your preferences and needs, before work that is depended on the completion of it begins.

Handoff: All files are sent, and we finalize discussions of licenses(typography, images, visual assets) that will need to be purchased for commercial usage.

What's included

Logo
A pictorial-mark(think Apple, Nike, Microsoft), a word-mark(think Google, FedEx, IBM), or both in a lockup, with primary, secondary, and tertiary(rare) variations for different brand usages.
Typography
A single typeface, or a combination of typefaces—at most three—for numerous brand usages. NB: Depending on the typeface chosen, a license might have to be purchased for commercial usage.
Color/Gradient Palette
A chromatic palette that could range from, one hue to as much as eight hues, with each hue having their variations of value and saturation. So, a color palette could consist of, as little as 3 to as many as 24 colors.
Designs for Stationaries
These include, but are not limited to: business and ID cards, letter-heads, envelopes, book covers, report sheets, badges, stickers, etc.
Designs for Communication/Advertising
These include, but are not limited to: billboards, posters, signboards, stands, banners, flags, etc.
Social Media Templates
A framework that delineates how the brand should appear digitally—from profile image to social media posts—to ensure brand consistency and appeal.
Industry-Specific Deliverables
Designs specific to a brand’s industry or niche; which will be designed and tailored to your specific requirements.
Brand Guidelines
A comprehensive visual and textual aid that details how all brand elements should be used in order to ensure cohesion, fidelity, and appeal.