Minimalist Logo Design; with Depth, Character, and Emotion,

Christian Edoye

(0)

Starting at

/hr

About this service

Summary

I define my approach to design, as one that’s contingent on detail, and a need for a prominent emotion or ethos, to be at the crux of every creative decision I make.

My goal as a designer is, therefore, to express these emotions or ethos, in a manner that is, both of aesthetic merit, and wholly encapsulating.

Process

Brief: I collect information pertinent to your brand, either through a call or a questionnaire, to help me discern your brand’s mission, vision, and values.

Research: I take the time to understand your brand’s industry and observe trends, conventions, clichés, to know what to include, discard, subvert, and how to do it with efficacy.

Draft: I sketch and iterate on various renditions of the logo until I arrive at something I believe can stand as the visual exterior of your brand.

First Revision: Ensures that the draft, align with your preferences and needs, before further work begins.

Design: Upon revision, I go ahead to create high-fidelity designs for your brand.

Second Revision: Ensures the final logo and designs are to your satisfaction.

Handoff: All files are sent, and we finalize discussions of licenses(typography, images, visual assets) that will need to be purchased for commercial usage.

What's included

Logo Designs
A pictorial-mark(think Apple, Nike, Microsoft), a word-mark(think Google, FedEx, IBM), or both in a lockup, with primary, secondary, and tertiary(rare) variations for different brand usages.
Typography
A single typeface, or a combination of typefaces—at most three—for numerous brand usages. NB: Depending on the typeface chosen, a license might have to be purchased for commercial usage.
Color Palette
A chromatic palette that could range from, one hue to as much as eight hues, with each hue having their variations of value and saturation. So, a color palette could consist of as little as 3, to as many as 24 colors.
Brand Pattern
An independent and complementary motif—usually derived from the logo—meant to augment the brand and strengthen awareness.

Example projects