Brand Identity Design - Extensive Package 🌈

pro

Kajal Baliyan

(7)

Starting at

3,500

About this service

Summary

This service is perfect for entrepreneurs seeking a fresh visual identity that truly embodies their unique business values and goals or a dynamic refresh of their current branding ✨

This is ideal for you if-

You want to create a deep and lasting brand impression in your market.

You value a holistic approach that covers all aspects of your brand's identity.

You're willing to invest in a comprehensive branding exercise to achieve long-term success.

You seek a fully immersive experience to ensure your brand is a true reflection of your vision and values.

You're an established brand looking to refine and strengthen your brand identity.

FAQs

How many logo variations are included? Primary logo, secondary logo, favicon, and sub-marks, all in versatile file formats for seamless integration.

How flexible is the modifications process? Two modification rounds included for designated assets to ensure satisfaction.

Is this service suitable for established brands? Absolutely! Tailored for entrepreneurs and established brands seeking a fresh or refined visual identity.

What Does The Process Look Like? 🕵️‍♀️

Discovery:

We'll kick things off with a personalized 1:1 call / comprehensive brand questionnaire. This questionnaire will explore essential aspects of your brand, such as brand values, competitors, vision, target audience, tone, and brand voice. By understanding these key elements, we can gain valuable insights into your product or services, enabling us to make informed design decisions that align perfectly with your brand.

*Mood Boards X 2:

Using insights from our discussion and questionnaire, we conduct additional research and apply our behind-the-scenes magic. We curate 2 distinctive mood boards that showcase captivating images, fonts, color schemes, packaging ideas, aesthetics, and more. These mood boards offer a visual preview of our intended creative direction, giving you a glimpse before we delve into the design process.

Once the mood board presentation is shared, you can review and choose the one that best aligns with your brand's vision. This selected mood board will act as the guiding north star for the project's creative direction.

Brand Concept Presentation:

Guided by the creative direction set in the previous stage, we craft a unique brand concept. The concept includes a meticulously crafted logo, a well-defined color palette, unique typefaces, brand elements, and examples of real-life applications through mockups.

This presentation highlights the reasoning behind the design choices, illustrating how each concept aligns with your brand values, goals, and target audience.

Refinement:

Once you've selected the brand concept that resonates with you the most, we'll fine-tune it further based on your feedback. It's a very collaborative process and offers 2 rounds of revisions on the assets market with *.

Final Delivery:

As we wrap up our journey together, we're excited to hand over the final files. You'll receive the complete set of files in all the relevant formats, so you're fully equipped to embody your brand identity across various platforms and mediums.

You're now ready to unveil the brand of your dreams to the world! ✨🎉💛

➡️ Additional add-on service option - Brand Persona Express to help you humanize your brand and create an emotional connection between your target audience and brand! ☘️

What's included

Brand Discovery Summary
A summary document that captures the essential aspects discussed during our 1:1 call/ brand questionnaire along with the chosen brand moodboard. This serves as a reference point for the design decisions made.
*Logo Design
Memorable logo that uniquely identifies your brand. Includes primary logo, secondary logo, favicon, and sub marks if applicable. (In all relevant file formats)
*Brand Color Palette
A cohesive color palette that reflects your brand's personality, and maintains visual consistency.
*Typography Suite
Fonts curated to complement your brand's tone and aesthetic. These fonts will seamlessly unify your written communication, encompassing headings, subheadings, and body copy across all brand channels.
Brand Elements x 5
This includes brand patterns and supporting graphic elements. These assets empower your brand's visual identity, extending it beyond just the logo. They ensure a cohesive and impactful presence across various platforms.
Branded Mockups
High-quality images that showcase how the new visual identity can be applied across different mediums, from digital platforms to physical spaces. You can reuse these images on social media, websites, and marketing campaigns.
Brand Guidelines
This document outlines how to effectively use your new brand identity! It outlines consistent guidelines for using your brand's visual elements, such as logo, colors, fonts, and imagery, ensuring a unified and recognizable brand identity across all communications. It empowers you, your team, and any external partners to maintain brand consistency.
Modifications Rounds
This package is open to having 2 modification rounds for the assets that are marked with an*.

Example projects

Sustainable Apparel | Brand Identity & Strategy

Candle Brand | Packaging Design

YohoStay (Real Estate)| Brand Identity Design

Recommendations

(5.0)

Ashna Rana • MDbio Wellness

Client • Jun 20, 2024

Recommended

Ashna at MDbio Wellness hired Kajal and recommends working with them

Eduardo Alfaro • Click Emprendedores

Client • Apr 1, 2024

Recommended

Kajal is a top-notch designer! Her creativity transforms visions into stunning visuals. Excellent communicator, making collaboration smooth. Highly recommend!

Mike Raia • Integrify

Client • Mar 13, 2023

Recommended

Working with Kajal has been a great experience. She consistently provides creative, expert work that fits our brand very well. She has always delivered her work within our deadlines and communicates regularly during the creative/development process. Her illustrations are used throughout our Web site and marketing collateral and have become a key component in our marketing. I highly recommend Kajal.

Recommended

Kajal is a talented professional who delivers exceptional work on time.

Client • Aug 16, 2023

Stefan Velkoski • MagicMint

Client • Mar 22, 2023

Recommended

Kajal was working on the branding identity for an NFT social media marketing tool MagicMint. She took over the branding identity part and executed everything smoothly. It was a very pleasant experience working with her, great communication, availability and on time delivery of tasks. She shared the progress with me through the process and made sure we were aligned on everything. Would be very happy to work with her again in the future!

Rosco Kalis

Client • Mar 14, 2023

Recommended

I have hired Kajal several times for illustration work. She has been very good at setting and meeting deadlines. She has always been responsive to feedback and is able to help steer the creative direction as well. The results are great and I would definitely hire her again.

Olivia Wheeler • Acton Circle

Client • Mar 14, 2023

Recommended

I recommend Kajal for any of your graphic design needs. Kajal has been able to take creative direction and turn it into stunning graphics. She is professional, attentive, and very easy to work with. What I love most about her is her willingness to learn and also reliability despite being in a very different timezone. I look forward to out future collaboration.

Duration

5 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer