What's included

• Consumer Takeaways & Benefits

  Actionable one-page document tailored to your brand. Drawing from consumer-centric insights and adaptable exercises, this page speaks directly to the ego of your target audience, ensuring your brand messaging is memorable, impactful, and uniquely suited to your business needs.

• Archetypes

  Utilize frameworks like the twelve Jungian Archetypes to deepen brand positioning by aligning with fundamental human motivations. By tapping into core desires and values, this exercise helps bridge who your brand is with what consumers need, ensuring authentic and meaningful connections.

• Frameworks and Principles

  Thoughtfully created frameworks and design or experience principles are that help go-to-market teams make sound brand decisions in their day-to-day.