Logo & Brand Design

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About this service

Summary

I'm a seasoned brand designer, specializing in creating clean, yet emotive identities for startups and small-to-medium-size businesses.

Process

The process will begin with creating moodboards accompanied by short write-ups, followed by a phase for moodboard selection. Next, several sketches and low-fidelity design options will be developed, leading to 2-3 medium-fidelity revisions. After that, one high-fidelity final design will be selected, and the process will conclude with the development of comprehensive design guidelines.

What's included

  • Logotype

    Bespoke type-based logo.

  • Mark

    Accompanying symbol-based logo.

  • Color Palette

    Primary, secondary, and tertiary hues detailed in HEX, RGB, and CMYK values.

  • Patterns

    Visual textures.

  • Symbols

    Simple decorative illustrations

  • Typeface

    Curation of Google fonts—headline, body, and system.

  • Photo Guidelines

    Moodboard paired with written photo direction.

Example projects


Skills and tools

Brand Designer
Logo Designer
Adobe Illustrator
Figma

Work with me


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