What's included

• Marketing Strategy Development

  Comprehensive marketing strategy aligned with business goals. Go-to-market strategies for new product launches or market entries. Target audience personas and segmentation analysis.

• Brand Positioning & Messaging

  Clear and compelling value proposition. Consistent brand messaging across all channels. Differentiation strategies to stand out in competitive markets.

• Digital Marketing Management

  Oversight of SEO, PPC, email, and social media strategies. Performance-driven digital campaigns to drive traffic and conversions. Monthly reporting on KPIs, campaign performance, and ROI.

• Content Marketing and Communication

  Content strategy and calendar for blogs, whitepapers, videos, and social posts. Collaboration with writers and designers to ensure high-quality content. Thought leadership initiatives to position your business as an industry authority.

• Demand and Lead Generation

  Development and execution of lead-generation campaigns. Funnel optimization to increase conversions at every stage. Marketing automation setup and workflow creation.

• Team Leadership and Development

  Mentorship and management of internal marketing teams. Hiring and onboarding marketing staff or agencies as needed. Creating a culture of collaboration and accountability.

• Budget and Resource Allocation

  Optimized marketing budgets for maximum ROI. Vendor management and contract negotiation for marketing tools and services.

• Event Marketing and PR

  Planning and execution of virtual and in-person events. Public relations campaigns to increase brand visibility.

• Performance Monitoring, Reporting and Optimization

  Data-driven insights for campaign improvements. Real-time adjustments to maximize efficiency and effectiveness. Regular progress updates and stakeholder alignment meetings.