Fractional CMO

Hilal Tasdan

(1)

Contact for pricing

About this service

Summary

I offer Fractional CMO services, providing strategic marketing leadership and execution to drive growth and align your marketing efforts with your business goals. With over 7+ years of experience, I specialize in building data-driven strategies, optimizing marketing operations, and delivering measurable results. What sets me apart is my hands-on approach, combining deep expertise with flexibility to adapt to your unique needs—whether you're scaling quickly or entering new markets.

Process

Process: How We’ll Work Together

Discovery & Alignment

Begin with a deep dive into your business, goals, target audience, and current marketing performance.

Identify gaps, challenges, and opportunities for growth.

Align on priorities, timelines, and key metrics for success.

Strategic Planning

Develop a comprehensive marketing plan tailored to your objectives.

Create actionable strategies for brand positioning, digital campaigns, and lead generation.

Present a roadmap with clear deliverables and milestones.

Implementation & Leadership

Oversee and guide the execution of marketing strategies across all channels.

Manage internal teams, external agencies, and vendors to ensure alignment and efficiency.

Establish processes for seamless collaboration and accountability.

Performance Tracking & Optimization

Monitor campaign performance and track KPIs regularly.

Analyze data to identify insights and opportunities for improvement.

Implement real-time adjustments to maximize ROI.

Reporting & Scaling

Deliver detailed reports highlighting progress, results, and next steps.

Refine strategies based on performance to scale efforts for sustained growth.

Provide recommendations for long-term marketing success.

This structured process ensures clarity, alignment, and impactful results at every stage of our collaboration.

What's included

Marketing Strategy Development
Comprehensive marketing strategy aligned with business goals. Go-to-market strategies for new product launches or market entries. Target audience personas and segmentation analysis.
Brand Positioning & Messaging
Clear and compelling value proposition. Consistent brand messaging across all channels. Differentiation strategies to stand out in competitive markets.
Digital Marketing Management
Oversight of SEO, PPC, email, and social media strategies. Performance-driven digital campaigns to drive traffic and conversions. Monthly reporting on KPIs, campaign performance, and ROI.
Content Marketing and Communication
Content strategy and calendar for blogs, whitepapers, videos, and social posts. Collaboration with writers and designers to ensure high-quality content. Thought leadership initiatives to position your business as an industry authority.
Demand and Lead Generation
Development and execution of lead-generation campaigns. Funnel optimization to increase conversions at every stage. Marketing automation setup and workflow creation.
Team Leadership and Development
Mentorship and management of internal marketing teams. Hiring and onboarding marketing staff or agencies as needed. Creating a culture of collaboration and accountability.
Budget and Resource Allocation
Optimized marketing budgets for maximum ROI. Vendor management and contract negotiation for marketing tools and services.
Event Marketing and PR
Planning and execution of virtual and in-person events. Public relations campaigns to increase brand visibility.
Performance Monitoring, Reporting and Optimization
Data-driven insights for campaign improvements. Real-time adjustments to maximize efficiency and effectiveness. Regular progress updates and stakeholder alignment meetings.

Recommendations

(5.0)

Plus UI • Plus UI

Client • Nov 28, 2024

Recommended

Working with Hilal was a game-changer for our marketing strategy. Their deep understanding of growth marketing and data-driven decision-making helped us refine our approach, optimize campaigns, and achieve measurable results. From email optimization to funnel improvements, Hilal provided actionable insights that boosted our engagement and expanded our reach. Their strategic thinking, paired with hands-on execution, was exactly what we needed to elevate our marketing efforts. We highly recommend.

Skills and tools

Marketing Director

Marketing Analytics Specialist

Marketing Strategist