What's included

• 1. Visual Concept

  Definition of the brand's visual style, translating its essence into graphic form.

• 2. Logo and Variations

  Creation of the main logo and its adaptations (vertical, horizontal, icon, etc.).

• 3. Color Palette

  Definition of primary and secondary colors for consistent use.

• 4. Base Typography

  Selection of fonts that represent the brand.

• 5. Graphic Style

  Minimal visual direction for elements such as shapes, compositions, and icons.

• 6. Essential Visual Kit

  Set of ready-to-use items, such as email signatures and templates for social media.

• 7. Key Applications

  Practical demonstrations of identity (e.g., cards, social media, digital materials).

• 8. Visual Guide

  Compact manual with guidelines for maintaining consistency in application.