BrandingAdriana Lima
We give shape and voice to your brand’s essence by connecting strategy, narrative, and visual expression into a cohesive system. The process covers everything from positioning and tone of voice to the development of a complete visual identity, ensuring internal clarity and external impact. What makes it unique is our ability to turn complexity into clarity, creating brands that know who they are and show it to the world with real presence.
What's included
1. Diagnosis and Strategic Direction
- What it is: A document that analyzes the brand's context, its market, competition, and opportunities.
- Why it matters: It serves as the basis for all creative decisions, ensuring that the brand is consistent and relevant.
2. Brand Positioning
- What it is: A clear statement of the space the brand occupies in the market, including its core promise and differentiation.
- Why it matters: It provides clarity on “who we are,” “who we speak to,” and “why we matter.”
3. Brand Archetype and Pillars
- What it is: Definition of the brand's personality and its conceptual foundations (values, attributes, purpose).
- Why it matters: It brings consistency to communication and guides tone of voice, narrative, and aesthetics.
4. Tone of Voice and Verbal Identity
- What it is: A guide that defines how the brand speaks, including tone, writing style, and key vocabulary.
- Why it matters: It ensures that all messages sound consistent and aligned with the brand personality.
5. Brand Narrative
- What it is: Textual structures such as taglines, manifestos, bios, or positioning statements.
- Why it matters: It facilitates communication and helps connect emotionally with the audience.
6. Creative Concept
- What it is: The big idea that connects strategy and identity (can be expressed in a phrase, mood board, and visual guidelines).
- Why it matters: It gives unity to the entire identity, both verbal and visual.
7. Complete Visual Identity
- What it is: Creation of logo, symbol, color palette, typography, and graphic system.
- Why it matters: It gives the brand a unique and consistent visual presence.
8. Identity System (Brand System)
- What it is: Rules and standards that show how to apply the visual and verbal identity.
- Why it matters: It allows the brand to remain cohesive over time, even in new applications.
9. Key Applications
- What it is: Practical demonstrations of identity (e.g., business cards, social media, institutional material, email signature).
- Why it matters: It shows how the brand works in the real world.
10. Brand Book
- What it is: Final document that brings together all strategic, verbal, and visual elements.
- Why it matters: It is the tool that ensures consistency and facilitates brand implementation.
Adriana's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
Service provided by
Adriana Lima Guarulhos, Brazil
- 5
- Followers
BrandingAdriana Lima
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
We give shape and voice to your brand’s essence by connecting strategy, narrative, and visual expression into a cohesive system. The process covers everything from positioning and tone of voice to the development of a complete visual identity, ensuring internal clarity and external impact. What makes it unique is our ability to turn complexity into clarity, creating brands that know who they are and show it to the world with real presence.
What's included
1. Diagnosis and Strategic Direction
- What it is: A document that analyzes the brand's context, its market, competition, and opportunities.
- Why it matters: It serves as the basis for all creative decisions, ensuring that the brand is consistent and relevant.
2. Brand Positioning
- What it is: A clear statement of the space the brand occupies in the market, including its core promise and differentiation.
- Why it matters: It provides clarity on “who we are,” “who we speak to,” and “why we matter.”
3. Brand Archetype and Pillars
- What it is: Definition of the brand's personality and its conceptual foundations (values, attributes, purpose).
- Why it matters: It brings consistency to communication and guides tone of voice, narrative, and aesthetics.
4. Tone of Voice and Verbal Identity
- What it is: A guide that defines how the brand speaks, including tone, writing style, and key vocabulary.
- Why it matters: It ensures that all messages sound consistent and aligned with the brand personality.
5. Brand Narrative
- What it is: Textual structures such as taglines, manifestos, bios, or positioning statements.
- Why it matters: It facilitates communication and helps connect emotionally with the audience.
6. Creative Concept
- What it is: The big idea that connects strategy and identity (can be expressed in a phrase, mood board, and visual guidelines).
- Why it matters: It gives unity to the entire identity, both verbal and visual.
7. Complete Visual Identity
- What it is: Creation of logo, symbol, color palette, typography, and graphic system.
- Why it matters: It gives the brand a unique and consistent visual presence.
8. Identity System (Brand System)
- What it is: Rules and standards that show how to apply the visual and verbal identity.
- Why it matters: It allows the brand to remain cohesive over time, even in new applications.
9. Key Applications
- What it is: Practical demonstrations of identity (e.g., business cards, social media, institutional material, email signature).
- Why it matters: It shows how the brand works in the real world.
10. Brand Book
- What it is: Final document that brings together all strategic, verbal, and visual elements.
- Why it matters: It is the tool that ensures consistency and facilitates brand implementation.
Adriana's other services
Contact for pricing