What's included

• 1. Creative Concept

  An idea that captures the essence of the brand and guides all visual and verbal decisions.

• 2. Tone of Voice and Verbal Language

  Definition of voice, tone, and communication style, as well as key vocabulary.

• 3. Brand Narrative

  Essential messages, such as tagline, manifesto, or bio, to strengthen brand expression.

• 4. Visual Identity

  Development of logo, symbol, color palette, typography, and graphic system.

• 5. Identity System

  Cohesive visual structure for application across different channels.

• 6. Key Applications

  Practical demonstrations of identity (e.g., business cards, social media, digital materials).

• 7. Identity Guide (Visual + Verbal)

  Compact manual with guidelines to maintain consistency in application.