Websites that engage, sell and elevate your brand
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About this service
Summary
Process
What's included
Project Brief/Statement of Work
Foundational document created during the Kick-Off phase, detailing the project's objectives, key metrics for success, timelines, and the overall scope of work. This ensures everyone is aligned from the beginning.
UX Competitive Analysis Report
Produced from the Desk Research phase, this report summarizes findings from analyzing existing data, competitor UX strategies, and industry trends. It helps establish benchmarks and identify UX opportunities in the market.
User Research Findings Report
he output of your User Research efforts, this document compiles and summarizes the key insights, needs, pain points, and behavioral patterns discovered through direct interaction with users via interviews, surveys, and observations.
User Personas
Developed from the User Research data, these are detailed, representative profiles of your key user segments. Personas help to humanize the target audience and guide design decisions by keeping the users' needs and goals at the forefront.
User Journey Maps
Visual artifacts to illustrate the complete experience a user has when interacting with your e-commerce service. They highlight touchpoints, emotional states, pain points, and opportunities for improvement across the user's journey.
User Flows/Task Flows
These diagrams, resulting from the User Flow step, map out the specific paths users take to complete key tasks on the website. They help identify potential areas of friction and optimize navigation.
Information Architecture and Content Strategy
Developed during Content Design, the Information Architecture provides a hierarchical structure of the website's content, while the content strategy outlines the plan for creating, organizing, and presenting information effectively to users.
Concept Sketches/Wireframe Concepts
Deliverables from the Ideation phase, these are initial, low-fidelity visual representations of potential design solutions. They are used for exploring different layouts, structures, and ideas quickly.
UI Design Mockups and Style Guide/Design System
The core deliverables of Visual Design, these include high-fidelity visual representations of the website's key pages and a comprehensive guide detailing the visual language, including typography, color palettes, spacing, and UI components to ensure consistency and brand alignment.
Interactive Prototype
Built during the Prototype phase, this is a clickable and interactive model of the website design. It allows for demonstration of functionality and user interactions before development begins.
Usability Test Findings Report
The result of the Test phase, this report summarizes the observations, feedback, and data gathered from usability testing sessions with real users, identifying areas for design refinement.
Revised UI Design Mockups and Prototype
Produced during Iteration, these are updated versions of the visual designs and interactive prototype, incorporating the feedback and insights gained from usability testing and internal reviews.
No Code Developed Website (Lovable/Webflow/Shopify)
Completed, functional e-commerce website built on the chosen no-code platform (Lovable, Webflow, or Shopify). It represents the tangible output of the design and development process, incorporating the approved user experience (UX) and user interface (UI) designs, content strategy, and necessary integrations. The delivered website is a live, responsive online store ready for launch, optimized for performance and designed to provide a seamless and conversion-focused experience for your customers. It is structured for easy management and future scalability on the selected platform.
Post Launch Iteration Reports and Recommendations
Following the initial launch, this involves monitoring key performance indicators (KPIs), analyzing user behavior data, gathering customer feedback, and conducting further testing as needed. The deliverables within this phase typically include reports summarizing website performance, user feedback analysis, identification of pain points and opportunities, and prioritized recommendations for iterative design and development improvements to enhance the user experience and further optimize conversion rates over time. This ensures the website evolves based on real-world usage and business needs.
Example projects
Skills and tools
UI Designer
UX Designer
UX Researcher
Cursor
Figma
Lovable
Shopify
Webflow