Websites that engage, sell and elevate your brand

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About this service

Summary

I offer end-to-end e-commerce website design with a focus on creating exceptional user experiences that drive conversions. Drawing from my experience as Global UX Architect at Moët Hennessy and two decades designing e-commerce, websites and other unique digital solutions for global brands like Pepsi and Coca-Cola, I'm specialized in crafting thoughtful, conversion-focused experiences that balance business goals with user needs.
My unique approach combines design principles with proven e-commerce strategies, having led projects that achieved 30%+ conversion improvements while maintaining brand integrity.

Process

Depending on the project constraints and specificities, some additional steps can be added or existing steps can be removed.
Kick Off
Objectives, metrics, and scope definition
Desk Research
Analyzing existing data, competitor solutions, and industry trends to establish baselines and identify opportunities without direct user involvement.
User Research
Collecting firsthand user insights through interviews, surveys, and observation to understand needs, pain points, and behaviors.
Personas
Creating representative user profiles based on research data to guide design decisions and maintain user focus throughout the project.
User Mapping
Creating comprehensive user journey maps that identify emotional states, pain points, and opportunities across different scenarios and touchpoints.
User Flow
Mapping out the step-by-step journey users take to complete tasks, identifying key touchpoints and potential friction points.
Ideation
Brainstorming and exploring various solutions through sketches, workshops, and collaborative sessions to address identified user needs.
Content Design
Structuring information architecture and creating content strategy to ensure clear communication and logical content hierarchy.
Visual Design
Developing the visual language including typography, colors, spacing, and components that align with brand guidelines while enhancing usability.
Prototype
Building interactive versions of the design to demonstrate functionality and interactions before full development.
Test
Validating design decisions through user testing sessions to ensure solutions meet user needs and business goals.
Iteration
Refining the design based on testing feedback and insights, making necessary improvements to enhance user experience.
Release
Launching the solution while monitoring performance metrics and gathering user feedback for continuous improvement.

What's included

  • Project Brief/Statement of Work

    Foundational document created during the Kick-Off phase, detailing the project's objectives, key metrics for success, timelines, and the overall scope of work. This ensures everyone is aligned from the beginning.

  • UX Competitive Analysis Report

    Produced from the Desk Research phase, this report summarizes findings from analyzing existing data, competitor UX strategies, and industry trends. It helps establish benchmarks and identify UX opportunities in the market.

  • User Research Findings Report

    he output of your User Research efforts, this document compiles and summarizes the key insights, needs, pain points, and behavioral patterns discovered through direct interaction with users via interviews, surveys, and observations.

  • User Personas

    Developed from the User Research data, these are detailed, representative profiles of your key user segments. Personas help to humanize the target audience and guide design decisions by keeping the users' needs and goals at the forefront.

  • User Journey Maps

    Visual artifacts to illustrate the complete experience a user has when interacting with your e-commerce service. They highlight touchpoints, emotional states, pain points, and opportunities for improvement across the user's journey.

  • User Flows/Task Flows

    These diagrams, resulting from the User Flow step, map out the specific paths users take to complete key tasks on the website. They help identify potential areas of friction and optimize navigation.

  • Information Architecture and Content Strategy

    Developed during Content Design, the Information Architecture provides a hierarchical structure of the website's content, while the content strategy outlines the plan for creating, organizing, and presenting information effectively to users.

  • Concept Sketches/Wireframe Concepts

    Deliverables from the Ideation phase, these are initial, low-fidelity visual representations of potential design solutions. They are used for exploring different layouts, structures, and ideas quickly.

  • UI Design Mockups and Style Guide/Design System

    The core deliverables of Visual Design, these include high-fidelity visual representations of the website's key pages and a comprehensive guide detailing the visual language, including typography, color palettes, spacing, and UI components to ensure consistency and brand alignment.

  • Interactive Prototype

    Built during the Prototype phase, this is a clickable and interactive model of the website design. It allows for demonstration of functionality and user interactions before development begins.

  • Usability Test Findings Report

    The result of the Test phase, this report summarizes the observations, feedback, and data gathered from usability testing sessions with real users, identifying areas for design refinement.

  • Revised UI Design Mockups and Prototype

    Produced during Iteration, these are updated versions of the visual designs and interactive prototype, incorporating the feedback and insights gained from usability testing and internal reviews.

  • No Code Developed Website (Lovable/Webflow/Shopify)

    Completed, functional e-commerce website built on the chosen no-code platform (Lovable, Webflow, or Shopify). It represents the tangible output of the design and development process, incorporating the approved user experience (UX) and user interface (UI) designs, content strategy, and necessary integrations. The delivered website is a live, responsive online store ready for launch, optimized for performance and designed to provide a seamless and conversion-focused experience for your customers. It is structured for easy management and future scalability on the selected platform.

  • Post Launch Iteration Reports and Recommendations

    Following the initial launch, this involves monitoring key performance indicators (KPIs), analyzing user behavior data, gathering customer feedback, and conducting further testing as needed. The deliverables within this phase typically include reports summarizing website performance, user feedback analysis, identification of pain points and opportunities, and prioritized recommendations for iterative design and development improvements to enhance the user experience and further optimize conversion rates over time. This ensures the website evolves based on real-world usage and business needs.


Skills and tools

UI Designer

UX Designer

UX Researcher

Cursor

Cursor

Figma

Figma

Lovable

Lovable

Shopify

Shopify

Webflow

Webflow