Summary

Process

FAQs

• What exactly do you mean by "prototype"? Is this working code?

  Think of it as an interactive mockup or simulation. It will look and feel like a real application or website within the defined scope, allowing users to click through screens and interact with elements. It's built using specialized prototyping tools and depending on AI results, the code can be provided. but as it is automatically generated by AI, it's not up to us to generate good code, only the AI output.

• How "lightning fast" are we talking? What's the typical turnaround time?

  Turnaround time depends on the complexity (number of screens, interaction depth). However, our blend of AI assistance and streamlined process allows us to deliver significantly faster than traditional methods. Simple prototypes (e.g., a landing page, single feature flow) can often be turned around in a matter of days once the scope is defined. We'll give you a specific estimate after our Discovery Meeting.

• What do I need to bring to the Discovery Meeting?

  The clearer your initial idea, the better! Bring your concept, who your target users are, what problem you're trying to solve for your user, any sketches or existing materials you have, and the key questions you want the prototype to help you answer. But don't worry if it's not fully fleshed out: we'll help clarify it.

• How is this different from just hiring a freelance designer or using an AI tool myself?

  We offer a unique combination: the strategic oversight, usability expertise, and interaction design knowledge honed over 25+ years, supercharged by AI for speed and efficiency where it makes sense. You get the rapid output without sacrificing the quality, strategic thinking, and user-centered approach that pure AI tools often lack or that requires significant vetting with individual freelancers.

• What role does AI play in the process? Will AI be designing my user interface?

  AI acts as an accelerator, primarily during the Execution phase. It might help rapidly generate initial layouts, populate content, or create variations based on our expert direction and add real interaction, on every detail, as the final product should work. However, the core UX strategy, information architecture, interaction design, and final polish are driven by human expertise, ensuring the prototype is usable, effective, and aligns with your goals, without hallucinations.

• What if I need changes after seeing the first version of the prototype?

  My process is designed for speed based on the initial defined scope. Minor tweaks or adjustments identified immediately upon delivery can often be accommodated quickly. Significant changes or additions would typically require a re-scoping and potentially a follow-on engagement, which we can discuss. The goal is rapid validation, so I focus on getting the core concept testable first, without compromising the experience and quality.

• What tools do you typically use?

  I primarily use AI tools like Replit, Lovable, Bolt or Webflow, selecting the best fit for your project's needs regarding interactivity and speed. We are definitely open to using your preferred tool if it aligns with the project requirements and efficiency goals or tweak for new tools as they appear int he market.

• How much does this service cost?

  Pricing depends on the estimated effort, which is determined by the complexity and scope defined after the Discovery Meeting and Prototype Definition stage. We typically offer project-based pricing to provide cost certainty or hourly rate, in case the client want to have more flexibility. The optional "Evaluative Research Package" is a separate add-on service and is priced based on the scope of the research (e.g., number of participants, moderation, research tool, etc). We can provide a tailored quote for one or both services after understanding your specific needs.

• What can't I do with this prototype?

  It's crucial to remember this is for testing and validation. It won't connect to live databases, process real payments, have complex backend logic, or be deployable code but depending on the case and tool used, we can set it up as a temporary and your dev team can takeover later. But the main purpose is to simulate the user experience for feedback before you invest in full development.

• Once I have the prototype and feedback, what are the next steps? Can you help with those?

  The prototype is your tool for validation! A highly recommended next step is utilizing our Optional Add-on: Prototype Evaluative Research Package. This provides structured usability testing with real users and delivers a clear report with actionable recommendations based on observed behavior and feedback. Following this research (or your own feedback gathering), the insights gained will guide design iterations (potentially another rapid prototype cycle) or inform the move towards detailed UI design and full development. We can discuss supporting these subsequent phases based on the validated findings.