Standard Brand Visual Identity Design

Deola Ariyo

(0)

Starting at

1,000

About this service

Summary

This is the perfect start for your business. This covers all the basics that you need to establish your brand identity.

Process

Discovery:

After initial contact, if we’re a good fit, I’ll schedule a discovery call to learn more about you, your business, and project needs. This helps me provide a tailored cost estimate.

Quote, Timeline & Agreement:

After our discovery call, I’ll send a proposal outlining the project timeline, agreed scope of work, and a quote. You can approve or request modifications. Once we finalize the payment terms and work details, I’ll provide a project agreement for signing and request a 50% deposit upfront. With the signed agreement and deposit received, I’ll begin work on the scheduled start date.

Brand Questionnaire:

Before the start date, I’ll send a brand questionnaire to be completed beforehand. This crucial step helps me understand your business, goals, brand tone, and how to craft your identity effectively.

Brand & Collateral Design:

On the start date, I’ll begin the design process by creating a mood board based on your questionnaire. This will outline the style and visual direction of your brand, including elements like photography, typography, colours, and packaging. Once you approve the mood board, I’ll start working on the logo, colour palette, and typography, preparing logo concepts for your feedback.

I’ll also design any additional brand elements or collateral you need, such as social media templates, stationery, or packaging, ensuring they align with your vision. After each presentation, I’ll gather your feedback before moving to the next stage.

Approval & Final Design:

Once you’re satisfied and give final approval, I’ll request the remaining 50% balance. After receiving payment, I’ll deliver all relevant files in your required formats (e.g., PNG, EPS, PDF, RGB, CMYK). And voilà—your new visual identity is ready to share with your clients and audience.

FAQs

Do you work on just a logo?
No, I don’t, however If you have a smaller budget you can opt for the mini branding package.
Can I create my own package?
Yes, absolutely. Send me a message so we can discuss what’s best for you and I’ll craft a personal package perfect for you and your project needs.
What type of businesses/brands do you work with?
I work with beauty, fashion, and lifestyle brands and I’m especially passionate about women-owned/led businesses.
What's your payment plan?
I’ll request for a 50% deposit of the total fee before starting the work and once all designs have been finalised, you’re happy with everything and you’ve given me the final approval, I request the 50% balance payment from you before I send the final files.
How will you share your concepts with me?
I’ll present every concept with you in a document that outlines my design decisions. We can discuss your feedback over email or we can arrange a call.
How long will my project take?
Projects can take anywhere from 2 to 4+ weeks depending on the package or extra add-ons you choose. Time frames vary depending on the scope of the project.

What's included

2 – 4 Logo Variations
Main, secondary and icon logos.
Visual Direction / Mood boarding
2 mood board options to choose from to set the visual direction for the brand.
Colour Palette
The colour palette defines the primary, secondary, and accent colours used to represent the brand.
Brand Typography
The specific fonts and type styles used to convey the brand's personality and tone.
Brand Presentation PDF
A document that showcases your brand’s visual identity, including your logo, color palette, typography, and messaging, to present a clear and cohesive brand story.
In-Depth Brand Style Guideline PDF
This document provides detailed instructions on how to use every aspect of your brand, including logos, colours, typography, imagery, and tone, to maintain consistency across all platforms.
3 Rounds of Revisions
Three rounds of revisions allows for adjustments and feedback to refine the design before final approval.
Final Design Files
The completed versions of your brand assets, delivered in various formats (such as PNG, EPS, or PDF). These files ensure you have everything you need to apply your new brand identity wherever it's needed.