Standard Brand Visual Identity Design

Starting at

$

1,000

About this service

Summary

This is the perfect start for your business. This covers all the basics that you need to establish your brand identity.

FAQs

  • Do you work on just a logo?

    No, I don’t, however If you have a smaller budget you can opt for the mini branding package.

  • Can I create my own package?

    Yes, absolutely. Send me a message so we can discuss what’s best for you and I’ll craft a personal package perfect for you and your project needs.

  • What type of businesses/brands do you work with?

    I work with beauty, fashion, and lifestyle brands and I’m especially passionate about women-owned/led businesses.

  • What's your payment plan?

    I’ll request for a 50% deposit of the total fee before starting the work and once all designs have been finalised, you’re happy with everything and you’ve given me the final approval, I request the 50% balance payment from you before I send the final files.

  • How will you share your concepts with me?

    I’ll present every concept with you in a document that outlines my design decisions. We can discuss your feedback over email or we can arrange a call.

  • How long will my project take?

    Projects can take anywhere from 2 to 4+ weeks depending on the package or extra add-ons you choose. Time frames vary depending on the scope of the project.

What's included

  • 2 – 4 Logo Variations

    Main, secondary and icon logos.

  • Visual Direction / Mood boarding

    2 mood board options to choose from to set the visual direction for the brand.

  • Colour Palette

    The colour palette defines the primary, secondary, and accent colours used to represent the brand.

  • Brand Typography

    The specific fonts and type styles used to convey the brand's personality and tone.

  • Brand Presentation PDF

    A document that showcases your brand’s visual identity, including your logo, color palette, typography, and messaging, to present a clear and cohesive brand story.

  • In-Depth Brand Style Guideline PDF

    This document provides detailed instructions on how to use every aspect of your brand, including logos, colours, typography, imagery, and tone, to maintain consistency across all platforms.

  • 3 Rounds of Revisions

    Three rounds of revisions allows for adjustments and feedback to refine the design before final approval.

  • Final Design Files

    The completed versions of your brand assets, delivered in various formats (such as PNG, EPS, or PDF). These files ensure you have everything you need to apply your new brand identity wherever it's needed.


Duration

5 weeks

Skills and tools

Brand Design

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Industries

Beauty
Fitness & Wellness
Fashion & Apparel