What's included

• Daily account management

  Checking the account on a daily basis and ensuring that we're hitting the KPIs. - Budget increase/decrease - Optimization - Setting new ads - Daily analysis

• Reporting

  Short and straight-to-the-point weekly and monthly reporting on the account's performance including our next steps/plan of actions.

• Ad Ideation

  Providing highly creative and marketing fundamental ad concepts. You'll need an editor/graphic designer, and copywriter to translate the idea into an ad.

• Data analysis

  Delivering transparent insights derived from the campaign's key metrics will empower me to gain a profound understanding for refining our strategy and our next steps.

• Competitor Research

  Perform comprehensive competitor research to gain a thorough understanding of your brand's positioning relative to your primary competitors. This process will provide a clearer insight into their strategies, targeting approaches, messaging tactics, and promotional offers.

• Audience Research

  Conduct audience research to define your core Ideal Buyer Personas by analyzing demographics, needs, customer psychology, and behavior. Utilizing these insights, I can refine the overall targeting and creative strategy to better resonate with your target audience.

• Product Research

  Identify both the key benefits and weaknesses of your competitor's products. By analyzing these metrics and insights, I can differentiate our offer and ensure your product stands out prominently amidst the competition.

• Clear and unified naming scheme

  Keeping the account tidy