We discuss your brand identity and style guide, project goals, how you see success, explore your user personas and their user journey. The scope can include keywords research, market research and a competitive analysis.

In this stage of the project I create low-fi or detailed wireframes that focus on functionality and the placement of key elements. I also map the information architecture to organise content into logical and user-friendly groups and develop a sitemap that provides a clear visual roadmap of your site's hierarchy and interconnected pages. This process is fundamental to crafting an intuitive and seamless user experience.

In this stage I shift into design and development on Webflow. I secure licensed media or craft custom 3D and 2D media assets that truly reflect your vision. For lean builds I minimise the strategy phase to focus solely on design heuristics while mapping out the wireframe directly in Webflow, ensuring a swift and agile design journey.

In this stage I focus on Feedback, Quality Assurance and Launch. I ensure the website works and looks as expected across 4 key screen breakpoints. Since website builds frequently require feedback or changes I use this stage to guarantee the site remains fully responsive and that any adjustments have not impacted its performance. I also manage DNS and email hosting configuration as well as integrate essential systems such as payment gateway, analytics, CRM or support ticketing system to ensure a smooth launch.