I build visual systems that survive real use. Not just a logo. Not a mood board. A set of rules and assets that make everything you touch look like it belongs together.

A primary logo + two real-world versions (horizontal, stacked, icon)

Six colors. Each with a job. Primary. Secondary. Background. Accent. Text dark. Text light.

Two fonts. One for headlines. One for body. No more.

Spacing rules. Because the gap between things matters as much as the things themselves.

Three templates: business card, email header, one social post

A one-page PDF. Anyone on your team can read it and follow it.

Time. You won't spend hours wondering why your Instagram post looks different from your website. You won't ask three different designers to "just make it match."

You'll open the PDF. Follow the rules. And everything will look like one brand. Not five.

I find problems most people notice too late. Bad kerning. Broken grids. Colors that work on screen but die on paper. Hierarchy that sends your eye to the wrong place first. I fix them before you ever see them. My packaging work includes a sold-out limited tea release for KUURACORP — a wrapper collectors kept after the tea itself was gone.

Timeline: 10–14 days

Best for: Founders who tried Canva and knew something was off. Established brands that look inconsistent across channels. Anyone who needs a system, not a logo on a white background.