I build visual systems that survive real use. Not just a logo. Not a mood board. A set of rules and assets that make everything you touch look like it belongs together.

A logo system built for real life — primary mark plus the versions your signage, packaging, and profile picture will actually need

A colour system where every colour has a job — including the ones that keep your text readable on screen and alive on paper

A typographic pairing with clear roles: one voice for headlines, one for everything else. No more.

Spacing and layout rules — because the gap between things matters as much as the things themselves

Starter templates: business card, email header, social post

A one-page brand book anyone on your team can read and follow

Coherence. When your Instagram, your packaging, and your storefront speak one language, people start trusting you before they've read a single word. That trust is what you're paying for — the files are just how it's delivered.

Yakuza Tea Place — a tea house identity built like a clan. The system runs everything from foil packs to the editorial feed, and the community it was designed for actually formed: regulars now call it "our place." My packaging work includes a sold-out limited tea release for KUURACORP — a wrapper collectors kept after the tea itself was gone.

Timeline: 10–14 days

Best for: Founders who tried Canva and knew something was off. Established brands that look inconsistent across channels. Anyone who needs a system, not a logo on a white background.