FULL PACKAGE: Product design from ideation to tech-pack

Nathaniel Lie

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About this service

Summary

From creative direction and ideation, all the way to 3D visualizations and a tech-pack you can send to the factory.

Process

PHASE 1: Creative direction

We start the process by figuring out our goals for the project and what direction we want to take it in. We do this by creating moodboard and finding inspiration to create a collective understanding for what you want.

PHASE 2: Ideation

Based on the creative direction we decided upon, I start skething out concepts and ideas to present you. In this phase nothing is set in stone, and we explore all opportunities. The goal after ideation is to cut down to 3 concepts.

PHASE 3: Idea development

We take the 3 concepts and start refining them further, hatching out all the small details. If needed we will use 3D models to get a better understanding of the concepts, with the goal of cutting three concepts down to one.

PHASE 4: Idea development

This is where we finalize the concept and make sure everything is as good as it can be. Taking the concept from 90% to 100%.

PHASE 5: Design visualization

Making realistic, 1:1 3D models of the final product, applying textures, and making beatiful 3D renderings to present the procuct in a great way. The 3D renderings can be used in marketing material, pre-orders to test demand, or to give the factory a better understanding and reference of the product.

PHASE 6: Tech-pack

Technical 2D line drawings to be delivered to the factory for further reference and understanding of the product.

What's included

Creative direction
Through a talk, we decide together a creative direction for the project with moldboard and other inspiration.
Ideation
We use your base ideas to generate more designs. The goal is for us to end up with 3 different directions.
Idea development
We use the 3 ideas and develop them further to cut down to 1 design.
Design development
Finalizing the design, and getting all the details sorted.
Design visualization
Utilizing 3D tools like Gravity Sketch, Blender, and Substance Painter to create an accurate 3D model of the product and make beautiful 3D renderings to visualize it.
Tech-pack
Technical line drawings that can be taken to the factory for an initial showcase of the design.

Example projects