Brand Identity Design

Katya Gorbova

(0)

Starting at

3,000

About this service

Summary

A strategic branding identity package for brands who are ready to invest in a consistent visual identity, built with a design strategy and accompanying marketing collateral. We’ll collaborate to create a brand for your business that’ll be tailored to your business needs.

My design approach involves a comprehensive analysis of a company's brand, incorporating a meaningful design strategy, including:

1. Its brand story

2. History and hidden meanings behind the brand name

3. The brand’s character, involving an examination of the target audience, values, character, the product/service's purpose for the audience, pricing policy, competitors, competitive advantage, etc.

This approach helps companies distinguish themselves from competitors, develop a clear message that resonates with the target audience, and establish a successful brand that effectively communicates its unique mission, values, and business goals.

Process

1st step: Inquiry

1. The Inquiry.

2. Discovery Call.

Let’s get to know each other and talk about your vision. I’d love to hear more about you and your business.

3. 50% Deposit+Signing the Contract.

After approval of the Project Proposal, I’ll send you the Contract and the first invoice. Let’s get the Magic begin!

2nd step Work on the project

1. Brand strategy presentation with 2 moodboard directions.

Moodboards are a crucial part of the design process. After comprehending the idea and goals of your business, we need to understand how to transform this vision into a visual language. The moodboards represent 2 strategic solutions for your visual presence, and you will need to choose one to proceed with for the design stage.

2. Design stage.

Here, the magic begins as I start creating all the visual elements for your brand identity based on the approved mood board strategy direction.

3. Brand identity presentation.

I will present the final visual identity of your brand, explaining each design decision in alignment with the established strategy.

3rd step Brand Identity Launch

1. Assets design

After approval of the Brand Identity, I will prepare final assets with provided information and sizes.

2. 50% after payment

3. Offboarding with files

In terms of the next steps, I want to make sure that you have everything you need to thrive independently, so I sent you all the files and docs you need in the future. For a typical identity project, I’ll deliver all kinds of logo files, any key design assets I created during the branding process (patterns, illustrations, design elements, etc.), and a style guide with rules how to use your new business visual language for the maximum impact.

What's included

Essentials
1. Full Cohesive Logo Suite 2. Graphic Technique 3. Font Pairings 4. Colour Palette 5. 2-5 Collateral Designs (Digital / Print) 6. Brand Print and Web-Ready Files (ai, eps, png, jpg&pdf)
Presentations
1. Brand Strategy Presentation with 2 Moodboard Directions (2 x Revisions) 2. Brand Identity Presentation (2 x Revisions) 3. Brand Guidelines
2 Rounds of Revision
Feedback provides the chance to review and improve the design deliverables, making adjustments to fit your brand's unique requirements. The revision process allows for meticulous refinement, ensuring the final deliverables fulfill your expectations and are in harmony with your brand's identity and objectives.

Example projects