Brand Identity

Agnieszka Wieckiewicz

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About this service

Summary

A strong brand identity is the cornerstone of a successful business. A well-designed logo acts as the visual face of your brand, instantly recognizable and memorable. The color palette sets the mood and evokes emotions associated with your brand, making it a powerful tool for connecting with your audience. Typography plays a crucial role in conveying your brand's personality and message through consistent fonts and styles.

Brand guidelines ensure that your identity remains consistent, no matter where it's applied, maintaining brand integrity. Social media graphics are essential for maintaining a cohesive online presence, helping your brand stand out in the digital landscape. And stationery, including business cards and letterheads, leaves a lasting impression on clients and partners, reinforcing your professionalism and attention to detail. Together, these elements create a compelling and consistent brand identity that builds trust and brand recognition.

What's included

Logo
A well-designed logo is the cornerstone of a brand identity. I will create a distinctive and memorable symbol, that will represent the essence of your brand.
Palette
I will choose a set of colors that reflect your brand's personality and values. These colors should be consistent across all brand materials, from the logo to marketing collateral.
Typography
I will select fonts and typography styles that convey your brand's tone and message. These fonts should be used consistently in all branding materials.
Brand Guidelines
I will create a comprehensive brand style guide that outlines the proper usage of the logo, colors, fonts, and visual elements. This ensures consistency across all brand materials and helps others (like in-house design teams or partners) maintain the brand's integrity.
Social Media
I will create social media profile images, cover photos, and templates for consistent branding across social channels.
Stationery and Collateral
I will design business cards, letterheads and envelopes that will showcase the brand identity. These materials are going to help maintain consistency in external communications.

Example projects