What's included

• Brand Foundation Meeting (limited and basic packages)

  After you fill out a brand foundation questionnaire, we will meet to kick off the project and discuss the brand in detail.

• Moodboards (limited and basic packages)

  You will receive 2-3 moodboards showcasing a few different creative directions for the brand. You will then follow up with comments and choose which direction to go in (sometimes it's a matter of combining elements together). After approving the final direction, I will begin the brand design process.

• Main logo & submarks (limited and basic packages)

  The main wordmark, and a few different alternatives to be used across the landscape of the brand. This typically includes a horizontal layout, an alternative layout, and an abbreviated version (something to sit in a circle/square for socials).

• Color & Typography Palettes (limited and basic packages)

  Color and type direction, a comprehensive palette for the brand to be used across graphics, socials, websites, packaging, etc. These palettes help set the tone of the brand. Typically consists of 5-7 colors and 2-4 fonts.

• Brand On A Page (basic package)

  A one pager of your brand identity, showcasing how all of the individual elements come together to showcase the brand's personality, values, energy, tone and mood.

• Print & Pattern (basic package)

  1-2 seamless repeat prints or patterns in multiple colorways (6-12 total) to use across digital channels like backgrounds and graphics, and for physical assets like packaging design, wallpapers, etc.

• Illustration, Motifs & Icons (basic package)

  Illustrated icons or motifs to use in the logo, submarks, and general branding materials. Can also be used for stickers, buttons, tags, and social graphics.

• Business Card Mockup (basic package)

  Design for 1-2 business cards that are free for you to use to get printed.

• Social Media Mockup (basic package)

  See how your branding comes to life on social channels.

• 1 round of revisions

  Just like it sounds- one round of revisions after the initial brand package is sent. Client may choose to waive this round if satisfied with the product.