Basic Brand Package | Branding Services
Starting at
$
5,250
About this service
Summary
What's included
Brand Foundation Meeting (limited and basic packages)
After you fill out a brand foundation questionnaire, we will meet to kick off the project and discuss the brand in detail.
Moodboards (limited and basic packages)
You will receive 2-3 moodboards showcasing a few different creative directions for the brand. You will then follow up with comments and choose which direction to go in (sometimes it's a matter of combining elements together). After approving the final direction, I will begin the brand design process.
Main logo & submarks (limited and basic packages)
The main wordmark, and a few different alternatives to be used across the landscape of the brand. This typically includes a horizontal layout, an alternative layout, and an abbreviated version (something to sit in a circle/square for socials).
Color & Typography Palettes (limited and basic packages)
Color and type direction, a comprehensive palette for the brand to be used across graphics, socials, websites, packaging, etc. These palettes help set the tone of the brand. Typically consists of 5-7 colors and 2-4 fonts.
Brand On A Page (basic package)
A one pager of your brand identity, showcasing how all of the individual elements come together to showcase the brand's personality, values, energy, tone and mood.
Print & Pattern (basic package)
1-2 seamless repeat prints or patterns in multiple colorways (6-12 total) to use across digital channels like backgrounds and graphics, and for physical assets like packaging design, wallpapers, etc.
Illustration, Motifs & Icons (basic package)
Illustrated icons or motifs to use in the logo, submarks, and general branding materials. Can also be used for stickers, buttons, tags, and social graphics.
Business Card Mockup (basic package)
Design for 1-2 business cards that are free for you to use to get printed.
Social Media Mockup (basic package)
See how your branding comes to life on social channels.
1 round of revisions
Just like it sounds- one round of revisions after the initial brand package is sent. Client may choose to waive this round if satisfied with the product.
Example projects
Recommendations
(5.0)
Client • Aug 25, 2025
Recommended
Leni was so great to work with! She was able to capture my vision and bring it to life. She came organized and prepared to our meetings and was very responsive if I had any questions along the way. Would definitely recommend!
Duration
6 weeks
