What's included

• Brand Foundation Meeting (limited, basic, and full packages)

  After you fill out a brand foundation questionnaire, we will meet to kick off the project and discuss the brand in detail.

• Moodboards/Visual Alignment (limited, basic, and full packages)

  You will receive 2-3 moodboards showcasing a few different creative directions for the brand. You will then follow up with comments and choose which direction to go in (sometimes it's a matter of combining elements together). After approving the final direction, I will begin the brand design process.

• Primary Logo & Submarks (limited, basic, and full packages)

  The primary wordmark, and a few different alternatives to be used across the landscape of the brand. This typically includes a horizontal layout, an alternative layout, and an abbreviated version (something to sit in a circle/square for socials).

• Color & Typography Palettes (limited, basic, and full packages)

  Color and type direction, a comprehensive palette for the brand to be used across graphics, socials, websites, packaging, etc. These palettes help set the tone of the brand. Typically consists of 5-7 colors and 2-4 fonts.

• Brand On A Page (basic and full packages)

  A one pager of your brand identity, showcasing how all of the individual elements come together to showcase the brand's personality, values, energy, tone and mood.

• Print & Pattern (basic and full packages)

  1-2 seamless repeat prints or patterns in multiple colorways (6-12 total) to use across digital channels like backgrounds and graphics, and for physical assets like packaging design, wallpapers, etc.

• Illustration, Motifs & Icons (basic and full packages)

  Illustrated icons or motifs to use in the logo, submarks, and general branding materials. Can also be used for stickers, buttons, tags, and social graphics.

• Business Card Mockup (basic and full packages)

  Design for 1-2 business cards that are free for you to use to get printed.

• Social Media Mockup (basic & full packages)

  See how your branding comes to life on social channels.

• Brand Guideline Deck (limited, basic and full packages)

  Showcases the strategy of the brand, and how to use the assets provided in the project. Goes into more detail with every tier; limited, basic, and full.

• Photography Direction (full package only)

  Provides creative direction for photography and to align all visual assets of the brand and immerse the brand identity fully across different channels.

• Template Design (full package only)

  Includes the design of social media templates, deck templates, or whatever else the brand may require.

• Asset Design (full package only)

  Includes the design of merchandise, packaging materials, handouts, etc.