This is the bare-bones skeleton of a brand, ideal for small businesses just starting out, and services who only need branding for a website/digital space. For a more comprehensive brand identity, look at the basic and full design packages.
What's included
Brand Foundation Meeting
After you fill out a brand foundation questionnaire, we will meet to kick off the project and discuss the brand in detail.
Moodboards
You will receive 2-3 moodboards showcasing a few different creative directions for the brand. You will then follow up with comments and choose which direction to go in (sometimes it's a matter of combining elements together). After approving the final direction, I will begin the brand design process.
Main logo & submarks
The main wordmark, and a few different alternatives to be used across the landscape of the brand. This typically includes a horizontal layout, an alternative layout, and an abbreviated version (something to sit in a circle/square for socials).
Color & Typography Palettes
Color and type direction, a comprehensive palette for the brand to be used across graphics, socials, websites, packaging, etc. These palettes help set the tone of the brand. Typically consists of 5-7 colors and 2-4 fonts.
1 round of revisions
Just like it sounds- one round of revisions after the initial brand package is sent. Client may choose to waive this round if satisfied with the product.
This is the bare-bones skeleton of a brand, ideal for small businesses just starting out, and services who only need branding for a website/digital space. For a more comprehensive brand identity, look at the basic and full design packages.
What's included
Brand Foundation Meeting
After you fill out a brand foundation questionnaire, we will meet to kick off the project and discuss the brand in detail.
Moodboards
You will receive 2-3 moodboards showcasing a few different creative directions for the brand. You will then follow up with comments and choose which direction to go in (sometimes it's a matter of combining elements together). After approving the final direction, I will begin the brand design process.
Main logo & submarks
The main wordmark, and a few different alternatives to be used across the landscape of the brand. This typically includes a horizontal layout, an alternative layout, and an abbreviated version (something to sit in a circle/square for socials).
Color & Typography Palettes
Color and type direction, a comprehensive palette for the brand to be used across graphics, socials, websites, packaging, etc. These palettes help set the tone of the brand. Typically consists of 5-7 colors and 2-4 fonts.
1 round of revisions
Just like it sounds- one round of revisions after the initial brand package is sent. Client may choose to waive this round if satisfied with the product.