Limited Brand Package | Branding Services

Starting at

$

2,750

About this service

Summary

This is the bare-bones skeleton of a brand, ideal for small businesses just starting out, and services who only need branding for a website/digital space. For a more comprehensive brand identity, look at the basic and full design packages.

Process

Discovery call
Review offering deck
Define scope of project: decide what offerings you are interested in
Submit down payment (10% of project total)
Define brand: receive/fill out brand foundation document, meet to go over and discuss
Define mood: receive 2-3 moodboards, narrow to one and submit feedback, approve final mood
Design process (can take anywhere from 2-4 weeks) - wait patiently… 
You’ve got mail! Look over the initial brand presentation, send feedback and possible revisions (can take 1-2 weeks).
Receive final presentation and invoice
Once invoice is paid, receive final files, digital assets, etc. to google drive folder
Congratulations, you are now the owner of your new branding!!

What's included

  • Brand Foundation Meeting

    After you fill out a brand foundation questionnaire, we will meet to kick off the project and discuss the brand in detail.

  • Moodboards

    You will receive 2-3 moodboards showcasing a few different creative directions for the brand. You will then follow up with comments and choose which direction to go in (sometimes it's a matter of combining elements together). After approving the final direction, I will begin the brand design process.

  • Main logo & submarks

    The main wordmark, and a few different alternatives to be used across the landscape of the brand. This typically includes a horizontal layout, an alternative layout, and an abbreviated version (something to sit in a circle/square for socials).

  • Color & Typography Palettes

    Color and type direction, a comprehensive palette for the brand to be used across graphics, socials, websites, packaging, etc. These palettes help set the tone of the brand. Typically consists of 5-7 colors and 2-4 fonts.

  • 1 round of revisions

    Just like it sounds- one round of revisions after the initial brand package is sent. Client may choose to waive this round if satisfied with the product.

Recommendations

(5.0)

Erin Clemens

Client • Aug 25, 2025

Leni was so great to work with! She was able to capture my vision and bring it to life. She came organized and prepared to our meetings and was very responsive if I had any questions along the way. Would definitely recommend!


Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Procreate

Procreate