Crafting consistent Visual Identities that drive Brand success.

Riccardo Proserpi

Starting at

$

4,999

About this service

Summary

A strong visual identity is the cornerstone of effective communication. It ensures your brand is instantly recognizable, consistently conveys your message, and resonates with your target audience. By aligning every visual element: logos, colors, typography, and more, with your brand's essence, we can create a cohesive, memorable, and impactful presence. A fresh, distinctive, and polished visual identity not only helps you stand out in a crowded market but also reinforces trust, loyalty, and long-term success for your business.

Process

Discovery Phase We start by having you complete a detailed questionnaire to gather essential information about your brand. This helps me uncover its backstory, understand your vision and goals, and collect any existing brand materials. This phase ensures we have a solid foundation to craft a meaningful and aligned visual identity.
Creative Direction Based on the insights from the discovery phase, I will create a proposal deck showcasing multiple creative directions. Each direction represents a unique approach to your brand’s visual identity, allowing you to select the one that best reflects your brand’s personality and aspirations.
Design Foundations Once a direction is selected, the design process begins. Within approximately two weeks, I will present the foundational elements of your visual identity for the first review. This includes the logo, color palette, and typography.
Complete Visual Identity Package After incorporating your feedback from the initial review, I will finalize the complete visual identity package, including all remaining agreed-upon assets. This phase typically takes an additional week or two and concludes with a final review to ensure every detail aligns with your expectations.
Final Delivery Once approved, I will deliver a comprehensive Visual Identity Guidelines document in PDF format, along with a delivery folder containing all necessary brand assets. This ensures you have everything needed to implement your visual identity seamlessly and consistently across all platforms.

What's included

  • Visual Identity Guidelines

    A comprehensive digital guide detailing all the rules and guidelines for the proper and consistent use of the brand assets outlined below.

  • Logo Design and Logo Variations

    Design of a primary logo that embodies your brand's vision, values, and communication style, along with versatile logo variations to ensure seamless application across both digital and physical platforms.

  • Color Palette

    A carefully selected color palette that aligns with your brand identity, enhances memorability, and helps it stand out from competitors.

  • Typography

    A curated set of fonts that reflect your brand identity while ensuring legibility, versatility, and consistency across all communications.

  • Specific Requests

    Whether your brand requires custom-designed icons, illustration guidelines, or unique patterns, this section is adaptable and tailored to suit your brand's specific needs, decided collaboratively with you.

  • Applications

    A collection of mockups and case studies showcasing the cohesive application of your visual identity assets in a consistent and industry-relevant manner.

Example projects

Automobiles du Mèdoc

Duration

5 weeks

Skills and tools

Graphic Designer

Logo Designer

Design Systems Specialist

Adobe Illustrator

Adobe Photoshop

Figma

Industries

Graphic Design

More services

Creating Brands that act, speak, and inspire like people.

Example projects

STARTING AT

$7,499

fixed rate

Graphic & Visual Design for Campaigns, Events, and Promotions

Example projects

STARTING AT

$499/week

weekly rate

Transform your Logo into a dynamic, eye-catching 3D masterpiece

Example projects

STARTING AT

$699

fixed rate