Creating Brands that act, speak, and inspire like people.Riccardo Proserpi
Imagine your brand as a person. Its visual identity is how it dresses and presents itself to the world. Its tone of voice reflects how it speaks and connects with others. Its values are shaped by past experiences and beliefs, while its mission and vision define its aspirations and purpose.
Through branding and brand design, I craft a cohesive identity that brings your brand to life, ensuring it feels authentic, resonates with your audience, and communicates your story with clarity and purpose. From visual elements to verbal expression, I design brands that leave a lasting impression and embody who you truly are.
What's included
Brand Manual
A comprehensive digital document encompassing all the deliverables and guidelines listed below, designed for both internal and external use. The brand book serves as your brand’s ultimate guide: a reference point that holds the answers to your questions and provides clarity whenever you're uncertain about the next step.
Foundamentals
The opening section of the Brand Manual will outline the core fundamentals of your brand: Mission, Vision, and Values.
Visual Identity
The Visual Identity section of the Brand Manual will cover all aesthetic elements of your brand, providing clear explanations, rules, and guidelines for their application. This includes the main logo, logo variations, color palette, typography, illustration and image treatment guidelines, layout principles, and iconography. A folder containing all brand assets will also be delivered.
Verbal Identity
The Verbal Identity section of the Brand Manual will define all verbal and messaging aspects of your brand, offering detailed explanations, rules, and guidelines for their use. This includes tone of voice, storytelling, and key messaging.
Applications
Applications: A curated selection of industry-specific mockups and use cases that demonstrate the complete package, showcasing how all guidelines come together seamlessly.
Example work
Starting at$7,499
Duration8 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Riccardo Proserpi 48015 Milano Marittima, Italy
Creating Brands that act, speak, and inspire like people.Riccardo Proserpi
Starting at$7,499
Duration8 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Graphic Designer
Imagine your brand as a person. Its visual identity is how it dresses and presents itself to the world. Its tone of voice reflects how it speaks and connects with others. Its values are shaped by past experiences and beliefs, while its mission and vision define its aspirations and purpose.
Through branding and brand design, I craft a cohesive identity that brings your brand to life, ensuring it feels authentic, resonates with your audience, and communicates your story with clarity and purpose. From visual elements to verbal expression, I design brands that leave a lasting impression and embody who you truly are.
What's included
Brand Manual
A comprehensive digital document encompassing all the deliverables and guidelines listed below, designed for both internal and external use. The brand book serves as your brand’s ultimate guide: a reference point that holds the answers to your questions and provides clarity whenever you're uncertain about the next step.
Foundamentals
The opening section of the Brand Manual will outline the core fundamentals of your brand: Mission, Vision, and Values.
Visual Identity
The Visual Identity section of the Brand Manual will cover all aesthetic elements of your brand, providing clear explanations, rules, and guidelines for their application. This includes the main logo, logo variations, color palette, typography, illustration and image treatment guidelines, layout principles, and iconography. A folder containing all brand assets will also be delivered.
Verbal Identity
The Verbal Identity section of the Brand Manual will define all verbal and messaging aspects of your brand, offering detailed explanations, rules, and guidelines for their use. This includes tone of voice, storytelling, and key messaging.
Applications
Applications: A curated selection of industry-specific mockups and use cases that demonstrate the complete package, showcasing how all guidelines come together seamlessly.
Example work
$7,499