Creating Brands that act, speak, and inspire like people.

Riccardo Proserpi

Starting at

$

7,499

About this service

Summary

Imagine your brand as a person. Its visual identity is how it dresses and presents itself to the world. Its tone of voice reflects how it speaks and connects with others. Its values are shaped by past experiences and beliefs, while its mission and vision define its aspirations and purpose.
Through branding and brand design, I craft a cohesive identity that brings your brand to life, ensuring it feels authentic, resonates with your audience, and communicates your story with clarity and purpose. From visual elements to verbal expression, I design brands that leave a lasting impression and embody who you truly are.

Process

Discovery Phase We begin by having you complete a detailed form. This step helps me gather essential information, understand your brand's backstory, and align with your vision and goals.
Creative Direction Using the insights from the discovery phase, I’ll develop a proposal deck showcasing multiple creative directions. You’ll choose the one that best represents your brand’s identity and aspirations.
Design Foundations Once the direction is selected, the design work begins. Within approximately two weeks, I’ll present the foundational elements of your brand for the first review: logo, color palette, and typography.
Full Brand Package After incorporating feedback from the initial review, I’ll proceed to create the complete brand package. This includes all essential guidelines and applications, delivered within 2–3 weeks for a final round of revisions.
Final Delivery Once everything is approved, I will provide a comprehensive Brand Manual in PDF format and a delivery folder containing all the necessary brand assets. This ensures you have everything needed to bring your brand to life consistently across all platforms.

What's included

  • Brand Manual

    A comprehensive digital document encompassing all the deliverables and guidelines listed below, designed for both internal and external use. The brand book serves as your brand’s ultimate guide: a reference point that holds the answers to your questions and provides clarity whenever you're uncertain about the next step.

  • Foundamentals

    The opening section of the Brand Manual will outline the core fundamentals of your brand: Mission, Vision, and Values.

  • Visual Identity

    The Visual Identity section of the Brand Manual will cover all aesthetic elements of your brand, providing clear explanations, rules, and guidelines for their application. This includes the main logo, logo variations, color palette, typography, illustration and image treatment guidelines, layout principles, and iconography. A folder containing all brand assets will also be delivered.

  • Verbal Identity

    The Verbal Identity section of the Brand Manual will define all verbal and messaging aspects of your brand, offering detailed explanations, rules, and guidelines for their use. This includes tone of voice, storytelling, and key messaging.

  • Applications

    Applications: A curated selection of industry-specific mockups and use cases that demonstrate the complete package, showcasing how all guidelines come together seamlessly.

Example projects

Automobiles du Mèdoc

Banana Corp.

Duration

8 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

Industries

Graphic Design

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