What's included

• Brand Manual

  A comprehensive digital document encompassing all the deliverables and guidelines listed below, designed for both internal and external use. The brand book serves as your brand’s ultimate guide: a reference point that holds the answers to your questions and provides clarity whenever you're uncertain about the next step.

• Foundamentals

  The opening section of the Brand Manual will outline the core fundamentals of your brand: Mission, Vision, and Values.

• Visual Identity

  The Visual Identity section of the Brand Manual will cover all aesthetic elements of your brand, providing clear explanations, rules, and guidelines for their application. This includes the main logo, logo variations, color palette, typography, illustration and image treatment guidelines, layout principles, and iconography. A folder containing all brand assets will also be delivered.

• Verbal Identity

  The Verbal Identity section of the Brand Manual will define all verbal and messaging aspects of your brand, offering detailed explanations, rules, and guidelines for their use. This includes tone of voice, storytelling, and key messaging.

• Applications

  Applications: A curated selection of industry-specific mockups and use cases that demonstrate the complete package, showcasing how all guidelines come together seamlessly.