Brand Refreshment: Get a New Life for Your Existing Identity 🍋

Amélie Frantz

(0)

Starting at

1,000

About this service

Summary

My Brand Refreshment service breathes new life into your existing identity, offering a complete package to modernize and elevate your brand. Starting with a Social Media Audit, we ensure the refresh addresses key areas for improvement, leading to a cohesive and impactful brand presence. Enhancements like the Brand Training Guide provide added value, helping you implement and maintain your refreshed brand across all platforms.

Process

1. Brand Assessment: You’ll fill out a questionnaire to help me understand what’s working with your current brand and what needs improvement.

2. Creative Brief: I’ll compile your responses into a detailed brief, outlining the scope of the refresh and key objectives.

3. Social Media Audit: I’ll start with an audit of your current social media presence, providing actionable recommendations for improvement. These insights will help shape the brand refresh strategy.

4. Brand Assessment & Strategy: I’ll conduct an in-depth assessment of your current brand, followed by the development of a strategy for the refresh, incorporating insights from the social media audit.

5. Initial Concepts: I’ll present updated logo options, color palettes, and any other relevant design elements. You’ll review and provide feedback.

6. Revisions: Based on your feedback, I’ll refine the designs to ensure they align perfectly with your vision.

7. Final Deliverables: I’ll provide all final files, including updated brand guidelines and any visual assets you need.

8. Brand Training Guide: I’ll create a guide to help your team implement the refreshed brand effectively across all communications.

9. Optional Visual Asset Updates: If you opt for this service, I’ll update any additional visual assets to match the refreshed brand.

Service Duration: 3-5 weeks, allowing for 2 revisions and client feedback.

What's included

Social Media Audit
As an enhancement, I’ll start by reviewing your current social media presence to identify areas for improvement. This audit includes actionable recommendations to optimize your social media channels and ensure they align with your refreshed brand. The insights gathered here will inform the overall brand refresh strategy.
Brand Assessment & Strategy
Building on the social media audit, I’ll conduct a thorough assessment of your current brand, identifying what’s working and what could be improved. This forms the basis of our refresh strategy, ensuring all updates align with your brand’s goals and target audience.
Updated Logo Design
A refreshed logo that modernizes your brand while staying true to its core identity. This process involves tweaking and enhancing your existing logo to make it resonate with today’s audience.
Refreshed Color Palette
A contemporary color palette that reinvigorates your brand, making it more appealing and relevant in your industry. This includes guidelines on how to use the colors effectively across various platforms.
Revised Brand Guidelines
Updated brand guidelines that reflect your new look, ensuring consistency across all touchpoints. This document will cover logo usage, color schemes, typography, and tone of voice, providing clear instructions for your team.
New Business Cards
Sleek, updated business cards that reflect your refreshed brand identity, ensuring you leave a lasting impression in every interaction.
Brand Training Guide
This guide helps your team understand and implement the refreshed brand elements across all communications. It’s a straightforward tool to ensure everyone is on the same page and your brand is consistently represented.
Visual Asset Updates (add-on)
If needed, I can update other visual assets like social media graphics, packaging, or signage to align with your new brand look. This is an optional service that can be tailored to your specific needs.