Identity Creation: Building a Strong & Memorable Brand 🛠️

Amélie Frantz

(0)

Starting at

1,500

About this service

Summary

I specialize in creating strong, memorable brand identities that resonate with your target audience. From custom logos to typography and color palettes, I ensure your brand is not only visually appealing but also cohesive and aligned with your core values. With options for social media templates and brand collateral design, I provide everything you need to build a brand that stands out and thrives.

Process

1. Discovery Questionnaire: You’ll fill out a questionnaire to help me understand your brand vision, target audience, and design preferences.

2. Creative Brief: I’ll compile your responses into a detailed brief outlining the project’s scope and objectives.

3. Moodboard Creation: I’ll create a moodboard to capture the look and feel of your brand. You’ll have the opportunity to give feedback and make adjustments.

4. Initial Concepts: I’ll present initial designs for the primary and secondary logos, along with typography and color palette options. You’ll review and provide feedback.

5. Revisions: Based on your feedback, I’ll refine the designs until they perfectly align with your vision.

6. Final Deliverables: I’ll provide all final files, including the brand guidelines document, business cards, and any optional assets like social media templates or visual assets.

7. Brand Collateral Design (Add-On): If you opt for this add-on, I’ll design the additional brand collateral, ensuring consistency with the overall brand identity.

Service Duration: 4-6 weeks, allowing for 2 revisions and client feedback.

What's included

Logo Design
Primary and secondary logo design, thought to highlight the essence of your brand.
Font Pairing
A carefully curated guide to typography that includes font pairings tailored to your brand’s personality. This ensures consistency in all written communications and enhances your brand’s visual appeal.
Color Palette
A thoughtfully selected color palette that reflects your brand’s emotions and values. The palette will include primary and secondary colors, with guidelines on how to use them effectively.
Brand Guidelines Document
A comprehensive document that details the correct usage of your logo, color palette, typography, and tone of voice. This guide ensures consistency across all platforms, from print to digital.
Business Cards
Professionally designed business cards that reflect your new brand identity. These cards will be ready for print, ensuring you make a strong impression in every interaction.
Social Media Template Options (Add-on)
For an additional fee, you can include a set of custom-designed social media templates that align with your brand identity. These templates will make it easy to maintain a cohesive and engaging online presence.
Visual Asset Package (Add-on)
A collection of branded assets like letterheads, email signatures, and presentation templates, designed to keep your brand consistent and professional across all mediums. Assets that will be provided depend on the type of product/services you offer.
Brand Collateral Design (Add-on)
As an add-on service, I offer the design of additional brand collateral such as presentation templates, branded merchandise (like tote bags or mugs), or event materials. This ensures your brand’s identity is consistently represented across all touchpoints.