Competitor Analysis – Research and evaluate competing SaaS platforms to identify industry trends, best practices, and areas for differentiation.
Wireframes & Prototyping – Create low-fidelity structural layouts and interactive prototypes to define user flow and functionality.
UI Design (Branding, Moodboard) – Develop a visually cohesive design system, including color schemes, typography, and brand elements, to ensure a strong identity.
Usability Testing – Conduct user testing sessions to gather feedback, identify pain points, and refine the design for optimal user experience.