Hiring a full-time senior designer is a significant commitment — salary, equity, onboarding, management overhead. One-off freelancers are cheaper but reset every project, eating your team's time on re-briefing and watching design consistency drift a little further each time.

The retainer sits between those two options. A dedicated design partner who knows your brand, your product, and your customers — available every month without the headcount commitment.

Retainers compound. By month two, I know your design system well enough to ship in half the time it would take a new hire. By month three, the briefing overhead drops to near zero on repeat request types. That compounding is what makes a retainer outperform a stream of individual projects — and it's why there's a three-month minimum. If you can't commit to three months, the Framer or Webflow website engagement is a better starting point.

Growing businesses that need consistent design output month to month but aren't ready for a full-time hire. Founders who want a reliable creative partner they can brief and trust without managing. Marketing teams with a backlog of design work that keeps getting deprioritised.

Not for: businesses that only need one project completed. Not for: teams that need 60+ hours a month of throughput (let's scope a custom arrangement).

Brand application across any surface: website pages, landing pages, social content, presentation decks, email templates, ad creative, digital assets.

Framer and Webflow updates, new page builds, and CMS additions within your existing site.

Async-first collaboration. Weekly priority call (30 minutes). Monthly review of what shipped, what's queued, and what's next.

Direct access. One point of contact. No account managers in between.

£2,500/month — Foundation: ~20 hours/month. One focused stream of work.

£3,500/month — Active: ~30 hours/month. Multiple parallel workstreams.

£5,000/month — Full partner: ~45 hours/month. Effectively a fractional design lead.

Three-month minimum. Monthly rolling thereafter with 30 days notice to pause or stop. Capacity above the included hours is available at the studio overflow rate.

Month 0: Onboarding call. I learn your brand, your priorities, your backlog, your tone. We agree on the first month's scope.

Month 1 onwards: Weekly prioritisation, continuous delivery, monthly review.