The logo is rarely the problem. The problem is that everything around it — the typography, the colour logic, the visual rules that govern how the brand behaves across surfaces — was never built. So every new page, deck, or asset drifts a little further from the last one, and the business starts to look like three different companies.

This engagement builds the system. Four weeks, one direction, one outcome: a coherent visual identity that gives your team and any future designer a clear foundation to work from.

Most studios show you three concept directions and ask you to vote. We show you one — researched, reasoned, and defended in writing. That sounds like less optionality. It's actually more rigour: the strategic work upfront makes one sharp direction more valuable than three diluted ones. If the direction doesn't land, we iterate. We don't vote.

Businesses whose brand has stopped matching where they're heading. Teams about to launch a new website, raise a round, or move into a more competitive market. Founders with bits and pieces — a logo here, some colours there — but no governing logic holding it all together.

Not for: pre-revenue startups still figuring out what they sell. Not for anyone who just wants a logo and nothing else.

A brand brief: your positioning, audience, competitive landscape, and the visual direction rationale.

A primary logo or wordmark, including the lockups your team will actually use day to day.

A typography system: font pairings, size scale, hierarchy rules.

A colour system: primary, secondary, and neutrals, with usage rules and accessibility checks built in.

A graphic system: shapes, treatments, visual patterns that make your brand recognisable beyond just the logo.

The system stress-tested on real surfaces: a homepage hero concept, three social post mockups, one deck slide.

A working brand kit in Figma: logo exports, colour tokens, type specs, dos and don'ts. Practical to use, not 60 pages of rules nobody reads.

A clean asset folder, organised so your developer, marketer, or next hire can pick it up and run.

Week 1: Brand brief — kickoff call, competitive audit, audience analysis, direction rationale.

Week 2: Visual direction — one refined route, defended in writing, presented for feedback.

Week 3: Identity build — logo, type, colour, graphic system.

Week 4: Application and handoff — real-surface stress tests, brand kit, export pack, walkthrough call.

If you've done the Brand & Site Clarity Audit, it credits in full against this engagement.

If you go on to book a Framer or Webflow website build within 30 days, the credits apply to that, too. The brand identity is the natural foundation for the site. You're not paying twice.