Who this is for: you're shipping something technical, such as a dashboard, an AI tool, an internal system or a data-heavy product. The design either doesn't exist yet or was made by someone who would never open the codebase.

The problem with the usual arrangement: a designer hands over a beautiful file that doesn't survive contact with real data. Nobody drew the empty states. Tables break at 40 columns, and only the happy path has a loading state. Then it gets built badly, and everyone blames the build.

I design and I wire: The screens I hand you account for the states your data actually produces, and I can build them if you'd rather not brief someone else.

What I bring: brand and identity, interface and dashboard design, motion and 3D where it earns its place, and diagrams rendered from data rather than drawn by hand. My studio site, fractionalhq.uk, is one example, designed and built by me.

What I need from you: access to the product or a recording of it, what it's for and who uses it, plus some real data or realistic samples.

How it works: you show me the product and what it's for. I come back with a direction and a straight read on what's worth designing and what is fine as it is. Nothing gets built before you've seen the shape and agreed it. You get design files, or built pages if we agree a build, and a handover of the components and states.