Your packaging is your silent salesperson — and for most product brands, it's the first real impression a customer gets. It sits on a shelf next to competitors, arrives at someone's door, or gets unboxed on camera. That moment either builds desire or loses it.

This service is for CPG, DTC, and lifestyle product brands that want packaging with a concept behind it — not just a pretty label slapped on a container. Every finish, every color choice, every typographic decision is made to communicate something specific about your brand and make your customer feel something before they even open it.

You're launching a new product and want packaging that competes at shelf level from day one

You have an existing product but the packaging looks generic, inconsistent, or amateur

You're a DTC brand building an unboxing experience that earns shares and repeat purchases

You're a CPG or lifestyle brand that wants premium-feel packaging without the agency price tag

Discovery & Strategy Before any design starts, we align on the brand, the customer, the competitors, and the shelf context. I need to understand where this product lives and who it's speaking to — because packaging designed for a luxury skincare buyer looks nothing like packaging designed for a bold snack brand.

Brand & product brief

Competitor shelf audit

Packaging direction (mood, feel, reference)

Structural Setup I work with your product's actual dimensions to set up the correct dieline — the technical template that ensures your design fits perfectly when printed and folded. No guessing, no printing errors.

Dieline sourcing or creation (box, pouch, label, sleeve, etc.)

Structural layout mapped to print specs

Bleed, safe zone, and fold line guidance

Design Development This is where the concept comes to life. I develop the full visual packaging system — front panel, back panel, sides, and any secondary surfaces — with your brand identity applied consistently and intentionally.

Up to 2 design concepts presented in the first round

Full wrap design (all panels/surfaces)

Up to 2 SKU variations (e.g., different flavors, sizes, or scents)

Typography hierarchy (product name, descriptor, claims, legal copy placement)

Iconography or illustration direction if applicable

Finish & Material Recommendations The design on screen and the design in hand can feel completely different depending on the finish. I'll advise on what's available for your print method and what will best serve your brand's positioning.

Matte vs. gloss coating

Soft-touch lamination

Spot UV application areas

Foil stamping (gold, silver, holographic)

Emboss/deboss recommendations

Substrate suggestions (paper weight, material type)

Print-Ready File Delivery Everything handed off properly so your printer can go straight to production without back-and-forth.

Print-ready PDF (with bleeds and crop marks)

Layered source files (Adobe Illustrator / Photoshop)

Separated files per SKU

Packaging spec sheet for your printer

Mockup Presentations You'll receive realistic, high-quality mockup presentations showing the packaging in context — on a surface, in a flat lay, or in a lifestyle setting — so you can use them for your website, pitch decks, social media, or investor materials right away.

3–5 styled mockup renders

Delivered as high-resolution JPEGs/PNGs