SEO & Analytics

Todd @ Build Great

5

(1)

Starting at

$

3,000

About this service

Summary

We offer a comprehensive SEO and analytics service to elevate your website's visibility and drive organic traffic. We work through a data-driven approach, prioritizing transparency and clear communication to ensure you understand the strategy and see tangible results. Our focus is on building a sustainable SEO foundation for long-term success.

Process

COMPREHENSIVE SEO AUDIT & STRATEGY
Initial Consultation
Gather detailed information about the your business goals, target audience, and current challenges.
Review your existing website structure, content, and any previously implemented SEO strategies.
SEO Audit
Conduct a comprehensive audit using SEO tools (e.g., Ahrefs, SEMrush) to analyze the current SEO performance.
Evaluate site structure, on-page elements, content quality, backlink profile, and technical SEO aspects.
Identify any penalties, issues, or areas for improvement.
Strategy Development
Develop a tailored SEO strategy based on the audit findings.
Define key objectives, timelines, and resources required to implement the strategy.
Present the strategy to you, explaining the rationale behind each recommendation.
ON-PAGE & TECHNICAL SEO OPTIMIZATION
On-Page SEO Optimization
Optimize page titles, meta descriptions, headers, and content for targeted keywords.
Ensure content is high-quality, relevant, and aligned with user intent.
Implement internal linking strategies to enhance site navigation and SEO value distribution.
Technical SEO Optimization
Improve site speed through image optimization, caching, and minimizing code.
Ensure the website is mobile-friendly and responsive.
Optimize XML sitemaps and robots.txt files for better crawlability.
Address any issues with site architecture, URL structure, or duplicate content.
Implementation & Testing
Implement the on-page and technical SEO recommendations.
Conduct testing to ensure changes are effective and do not negatively impact user experience.
KEYWORD RESEARCH & COMPETITIVE ANALYSIS
Keyword Research
Use keyword research tools to identify high-value keywords relevant to your industry and target audience.
Prioritize keywords based on search volume, competition, and relevance to your goals.
Competitive Analysis
Analyze the SEO strategies of top competitors, including their keyword usage, content strategies, and backlink profiles.
Identify gaps and opportunities to outperform competitors.
Content Strategy Development
Develop a content strategy focused on targeting high-value keywords and addressing gaps identified in the competitive analysis.
Plan content creation or optimization based on keyword opportunities and audience needs.
ANALYTICS SETUP & TRACKING
Google Analytics Setup
Set up or optimize Google Analytics, ensuring proper tracking of website traffic and user behavior.
Implement custom event tracking for specific actions (e.g., form submissions, clicks on key buttons).
Configure goal tracking to measure conversions aligned with your business objectives.
Search Console Integration
Set up or optimize Google Search Console to monitor website performance in search results.
Submit sitemaps, check for crawl errors, and analyze search query data.
Data Validation
Validate data accuracy by cross-referencing analytics reports with other tools (e.g., heatmaps, session recordings).
Ensure all tracking is functioning correctly and data is being recorded as expected.
MONTHLY REPORTING & INSIGHTS
Monthly Performance Reports
Compile a monthly report highlighting key SEO metrics such as organic traffic, keyword rankings, and conversion rates.
Provide insights on user behavior, content performance, and technical SEO status.
Progress Updates
Track and report on the progress of the implemented SEO strategy.
Highlight any significant changes or trends in search engine rankings and traffic.
Actionable Recommendations
Based on the data and insights, provide specific recommendations for further optimization.
Adjust the SEO strategy as needed to align with new data or changes in the search landscape.
Review & Consultation
Schedule a monthly meeting with you to review the report, discuss findings, and plan next steps.
Address any questions or concerns and provide ongoing support.
ONGOING SUPPORT & ADJUSTMENTS
Continuous Monitoring
Regularly monitor website performance and SEO health.
Identify and address any new issues or opportunities that arise.
Strategy Refinement
Adjust the SEO strategy based on changing search engine algorithms, market trends, or your business goals.
Stay proactive in implementing the latest SEO best practices and technologies.
Training & Education
Provide you with resources or training on SEO best practices, if needed.
Empower you to understand and participate in the ongoing SEO efforts.

What's included

  • Comprehensive SEO Audit & Strategy

    In-depth analysis of your website's current SEO performance and a tailored strategy to boost organic rankings and visibility.

  • On-Page & Technical SEO Optimization

    Implementation of best practices for on-page elements (titles, meta descriptions, content) and technical aspects (site speed, mobile-friendliness) to improve search engine crawlability and indexability.

  • Keyword Research & Competitive Analysis

    Identification of high-value keywords and insights into competitor strategies to guide content creation and target the right audience.

  • Analytics Setup & Tracking

    Implementation of Google Analytics (or preferred platform) and custom event tracking to gain actionable insights into user behavior and website performance.

  • Monthly Reporting & Insights

    Regular reports on key metrics, progress updates, and actionable recommendations to continuously improve your SEO and online presence.

Recommendations

(5.0)

Michael Nowacki • TO's Finest

Client • Oct 8, 2024

Recommended

Working with Todd at Build Great was honestly one of the best decisions we made for TO’s Finest. From the first conversation, he really got what we were trying to do and built a Notion setup that completely transformed how we run things. It’s like he just knew how to make everything simpler and more organized, which has saved us so much time and stress. Todd’s been awesome to work with, super easygoing but totally focused on getting things right. Highly recommend working with Todd!

Duration

4 weeks

Skills and tools

Marketing Analytics Specialist
SEO Specialist
Consultant
Ahrefs
Google Ads
Google Analytics
Google Search Console
SEMrush

Industries

SEO
Analytics
Consulting

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