What's included

• Franchise recruitment process

  A clear step-by-step process for franchise recruitment that has been tried and tested many times and it's proven to work. It is possible for franchise companies to attract top-tier franchisees WITHOUT endless interviews, high marketing costs, or dealing with unqualified franchise partners.

• Collateral templates

  One of the most important things during the franchise recruitment process is the collateral you show to your candidates. I can share templates of what that collateral should look like and I am happy to work with your design team to make it happen.

• Ideal buyer persona

  I will help you define your ideal buyer persona, what they feel like before entering the network, what their social status is, what their daily life looks like, and most importantly what their pain points are. You need that information so you can communicate to them the right way and promote that you understand their situation, rather than promote another franchise brand.

• Unique model

  I will help you stand out from the competition by helping you develop a simple to follow step by step model and process for running your newly opened locations. This is taking your know-how so far and tweaking it so it's a message towards the pain of the buyer persona.

• Unique proposition

  I will help you sound different from the competition by designing a unique and irresistible offer for your brand.

• Social media ad templates

  Once we create your unique model and offer I will help you design social media ads.

• Video ad templates

  Once we create your unique model and offer I will help you design video ads with instructions on what the videos should look like.

• Landing page copy

  Once we create your unique model and offer I will structure a landing page copy for you.