High-Conversion Website Design | Time-tested Process

pro

Robert Gemmell

(0)

Starting at

1,900

About this service

Summary

We follow a time-tested three-stage website design process. The final website is designed to grab a viewer's attention immediately and clearly present what you do, what's unique about how you do it, and why it should be seriously considered. It also presents your story memorably with a great first impression that creates a better last impression, thus boosting return customers and clients.

Hundreds of website projects have informed our high-conversion website design methods for improved sales and repeat customers.

What's Included:

• Business Story

• Home page high-conversion headlines and subheadlines

• Website-wide CMS design formatting for easy and consistent updating

• Informative and persuasive body copy

• Stock images selected for relevance and impact with client-supplied images

• Captivating animations and interactions

• Business qualifications and validations (text and images)

• Testimonials and ratings

• Multiple calls to action —optimized for urgency

• Special offer or promotion

• Prospect forms and auto-response emails

• Domaine setup or transfer

• Professional SEO

• Mobile optimization for multiple screen formats

• Client tutorial for DIY editing and updating

• Post-launch support for 7 days

• 100% satisfaction or money back

Process

We follow a time-tested Three-stage process:

Stage One:

We learn about your offering, unique attributes, and target audience motivations and priorities. We transform this information into your business and brand story, which will be memorably summarized on your home page.

Stage Two:

The first task is designing the home page with proposed visual and text content focusing on prospective customer or client engagement that leads to the desired action contact. Then, the story is told across additional pages with detailed information, media, and features.

Stage Three:

Refinement and production, with integration of feedback, design enhancements, final copywriting and editing, and feature and functionality production. Also, feature and link testing, mobile optimization, and SEO setup.

FAQs

What Website/CMS Platforms are Used?
We're big fans of Wix Studio and certified, and so are our clients, though we're also certified for HubSpot and comfortable with Shopify, BigCommerce, and WordPress.
Are AI Tools Used?
Yes, we fully embrace AI, though we view it as an aid to creative thinking, writing, and productivity, but not a substitute for the critical thinking and evaluation that humans expect.
Is Continuing Support Included?
We include 7 days of post-launch website support to fix anything not caught during testing, debugging, and proofing. Ongoing Support Options Technical: For additional or post-launch technical assistance, adding features and functions, or occasional fixes. Available anytime hourly on weekdays, pending daily commitments. Marketing & Creative Work: For business, marketing, creative strategy, planning, writing, and design. Available anytime hourly on weekdays, pending daily commitments. We often provide monthly support on a retainer basis, starting at $150 per month for 1-2 hours and additional projects with fixed estimates based on rates of $75 - $95 per hour.

What's included

High-performance, high conversion websites (2-3 weeks)
Hundreds of website projects have informed our high-conversion website design methods for improved sales and repeat customers.
1) Biz Story & Strategy Development
Questionnaire, review meeting, and Home page narrative.
2) Homepage Design & Mockup
Home page formatting and design based on the supplied logo and color palette, plus real and proposed visual and text content. The design and narrative focus on visitor engagement then leads to conversion actions.
3) Website Refinement & Production
Homepage feedback and design refinements are integrated and then extended to secondary pages. Includes visual and text content population for up to 6 pages.
4) Special Features and Functions
Set up features and functions such as Lightboxes, Forms, Bookings, Subscriptions, etc., or an E-commerce shop (up to 20 products) to boost conversions. Payments set up. Auto-response emails for forms and relevant actions.
5) Final Preparation and Launch
Final refinements of content and features, debugging and feature testing, mobile optimization, and SEO. Includes post-launch support for 7 days.

Example projects