Content Strategy for Social Media by Lesia Kaplan

Content Strategy for Social Media

Lesia Kaplan

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About this service

Summary

Take a breath — no, you don’t need daily posts, 3 Reels a week, or go live every full moon. I’ll create a simple, doable plan that fits your goals and your actual busy life. I offer tailored content strategies that focus on what actually works — not just filling the feed. Every idea is based on your goals, your audience’s real needs, and your unique voice. No fluff, just content that makes sense and makes impact.

Process

📩 You reach out (the more details the better — your niche, current stats, and what you’re aiming for). 📞 We jump on a quick call to discuss your situation and clarify goals. 📝 I prepare a free mini-strategy draft with key ideas and direction, so we’re aligned. 📚 Once approved, I deliver a full strategy guide — with clear structure, real content examples, post formats, and visual suggestions — ready for you (or your team) to implement.

What's included

Mini Strategy Draft (Free Preview)
Before we commit to the full strategy, I’ll send you a short draft based on our call. This includes your updated positioning, 2–3 key content angles, and suggested formats — so you can see the direction and make sure we’re aligned.
Full Strategy Guide
You’ll get a comprehensive PDF (or Notion doc if you prefer) with: • Clear content pillars tailored to your goals and niche • Post types and formats that fit your audience and capacity • Example posts with visuals and captions • Tips on hooks, tone of voice, and CTA use • Optional calendar outline for smooth planning
1-Month Support
You’ll have access to me for 30 days after the strategy is delivered — for quick feedback, clarifications, or help adapting ideas as you implement. Think of it as having a strategist in your back pocket.
Ideas Bank
You’ll receive a curated list of 20+ post ideas tailored to your niche, audience, and content goals. These ideas are designed to be practical, easy to execute, and aligned with your brand voice — so you never run out of things to post.

Example projects