Brand Guide & Visual System DesignChristopher Chandler
I’ll organize your existing logo, colors, typography, and supporting visual elements into a clear, practical brand guide that helps your business present itself more consistently.
This service is for small businesses and creative professionals who already have a usable logo but need guidance for applying it across their materials. It does not include original logo design or a full logo redesign.
What’s included:
A coordinated brand color palette with HEX and RGB values
Primary and supporting font recommendations
A basic typography hierarchy
Guidance for using your existing logo
General photography or image direction
One simple branded application, such as a business card or social-media template
An approximately 8–12-page PDF brand guide
Organized final files in the formats agreed upon before the project begins
Two rounds of consolidated revisions
I work primarily in Affinity Designer, Canva, and Adobe Illustrator, selecting the appropriate tools for your project and intended workflow.
How it works:
Week 1 — Review and visual direction
We discuss your business, audience, current materials, and visual preferences. I review your existing logo and develop the color, typography, and supporting visual direction.
Week 2 — Application and delivery
I refine the visual system, create one agreed branded application, assemble the brand guide, complete the included revisions, and prepare the final files.
Who this is for:
Businesses with an existing logo but no clear brand guide
Founders whose visual materials feel inconsistent
Creative professionals who need a practical visual reference
Small businesses that want reusable guidance without commissioning a complete identity redesign
Important scope notes:
Original logo design, full logo redesign, brand strategy, naming, copywriting, custom illustration, printing, and large template collections are not included. Additional collateral or templates can be quoted separately.
Any paid fonts, stock images, or other third-party assets will be identified before use. Licenses requiring purchase or registration by the client are not included in the base service price.
FAQs
Example work
Christopher's other services
Starting at$450
Duration2 weeks
Tags
Adobe Illustrator
Affinity Designer
Brand Identity
Canva
Brand Designer
Service provided by
Christopher Chandler Birmingham, USA
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- Followers
Brand Guide & Visual System DesignChristopher Chandler
Starting at$450
Duration2 weeks
Tags
Adobe Illustrator
Affinity Designer
Brand Identity
Canva
Brand Designer
I’ll organize your existing logo, colors, typography, and supporting visual elements into a clear, practical brand guide that helps your business present itself more consistently.
This service is for small businesses and creative professionals who already have a usable logo but need guidance for applying it across their materials. It does not include original logo design or a full logo redesign.
What’s included:
A coordinated brand color palette with HEX and RGB values
Primary and supporting font recommendations
A basic typography hierarchy
Guidance for using your existing logo
General photography or image direction
One simple branded application, such as a business card or social-media template
An approximately 8–12-page PDF brand guide
Organized final files in the formats agreed upon before the project begins
Two rounds of consolidated revisions
I work primarily in Affinity Designer, Canva, and Adobe Illustrator, selecting the appropriate tools for your project and intended workflow.
How it works:
Week 1 — Review and visual direction
We discuss your business, audience, current materials, and visual preferences. I review your existing logo and develop the color, typography, and supporting visual direction.
Week 2 — Application and delivery
I refine the visual system, create one agreed branded application, assemble the brand guide, complete the included revisions, and prepare the final files.
Who this is for:
Businesses with an existing logo but no clear brand guide
Founders whose visual materials feel inconsistent
Creative professionals who need a practical visual reference
Small businesses that want reusable guidance without commissioning a complete identity redesign
Important scope notes:
Original logo design, full logo redesign, brand strategy, naming, copywriting, custom illustration, printing, and large template collections are not included. Additional collateral or templates can be quoted separately.
Any paid fonts, stock images, or other third-party assets will be identified before use. Licenses requiring purchase or registration by the client are not included in the base service price.
FAQs
Example work
Christopher's other services
$450