The goal is to make your brand stand out from your competitors with the power of holistic brand design tailored to give your brand a memorable impression to potential clients and customers while its reflects your brand's personality, values, and mission. In building brand recognition, consistency is key, in the quest to communicate your brand story and values to your audience, I would ensure uniformity in designing visually appealing branded collaterals and package design using comprehensive style guide that outlines your brand's color palette, typography and logo usage guidelines i.e. brand designs that reinforces brand consistency across all touchpoints thus, boosting credibility and trustworthiness.